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Cookie Policy

This Cookie Policy describes how Patagonia Europe Coöperatief U.A. (“Patagonia”, “we” or “us”) uses cookies, pixel tags or similar techniques (collectively, “Cookies”) to collect and process personal data from users (“Users” or “you”) on its website www.patagonia.com and the mobile enhanced version of its website (together, the “Sites”).

Please refer to our Privacy Policy for more information on how we collect, use, maintain and disclose information collected from Users of our Sites.

Cookies and Pixel Tags
A "cookie" is a small data file which is downloaded and stored by your browser on your computer or mobile device. Your browser accesses the cookie file only when you visit the website that generated it. The information stored in a cookie can only be accessed by the website that generated it. In addition, a cookie is limited to communicating only the information that a User has disclosed to the specific cookie.

When you enter any of our Sites, cookies allow us to recognize your computer (but not specifically who is using it) by associating the identification numbers in the cookie with other customer information you have provided us. For more information, please see our Privacy Policy.

The use of cookies is standard Internet practice, most websites use them. The cookies we use don’t store sensitive information such as your payment details.

We may also use "pixel tags" (also known as “tracking pixels” or “web beacons”). These are small graphic files of JavaScript code that allow us to monitor the use of our Sites.

Like cookies, the use of pixel tags is standard internet practice, most websites use them. A pixel tag can collect information such as the IP (Internet Protocol) address of the computer that downloaded the page on which the tag appears; the URL (Uniform Resource Locator) of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie on the computer previously placed by that server.

When corresponding with you via HTML capable email, we may use behaviour tracking technology. This allows pixel tags to let us know whether you received and opened our email.

We may use pixel tags through a third-party service provider to serve advertisements on our behalf across the Internet. They may collect anonymous (other than the IP address of your computer) information about your visits to our website, and your interaction with our products and services.

 We may use pixel tags to customize our Sites based upon purchases a visitor has made; to track (in the aggregate and not in terms of individual website visitors) the number of visitors to the Sites; the paths to the Sites; purchases and activity on the Sites; and to tailor advertisements which appear on other websites a User may visit to a User’s web preferences and usage patterns.

Types of Cookies
Our Sites use the following types of cookies:

REQUIRED COOKIES: These cookies are required to enable core site functionality.
FUNCTIONAL COOKIES: These cookies allow us to analyze site usage so we can measure and improve performance.
ADVERTISING COOKIES: These cookies are used by advertising companies to serve ads that are relevant to your interests.

How to Manage, Turn Off and Delete Cookies
We have partnered with TRUSTe, an online privacy solutions provider, to provide you with the ability to manage your use of Cookies on our Sites. For more information and to select and manage the cookies you want to use on our Sites, click on “Cookie Preferences” at the bottom of eu.patagonia.com. Refer to our Privacy Policy for more information on how we collect, use, maintain and disclose information collected from Users of our Sites

All modern browsers allow you to change your cookie settings. You can usually find these settings in the “Options” or “Preferences” menu of your browser. To understand these settings, you may find the links below helpful.

Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari web and iOS.

Alternatively, consult the “Help” option in your browser or check out “How to turn off cookies”.

Most web browsers also allow you to easily delete cookies by activating certain settings within the browser. The settings in your browser also allow you to prevent cookies from being stored on your computer or mobile device without your explicit consent.

Your Consent
If you choose to use our Sites without blocking, opting out of or disabling Cookies, that means you consent to our use of Cookies in accordance with this Policy and our Privacy Policy to process any personal information that we may collect from you using these technologies. If you do not consent to the use of Cookies, please block or disable them using your browser setting. Instructions on how to do this appear below. Please note, however, that like many other ecommerce sites, some functionalities will not work when Cookies are blocked.

We use Cookies to provide you with a great user experience, such as remembering your preferences or enabling you to store products in your shopping cart. We will never identify you as an individual, nor will we share or sell this data for purposes other than enhancing our Sites and your browsing experience.

This Policy was last updated on 1 March 2017.