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Patagonia Europe Coöperatief U.A.

Industry Program - Privacy Notice

In this privacy notice (“Notice”), references to “Patagonia”, “we” “us” and “our” means Patagonia Europe Coöperatief U.A. Our contact details are below.

Who is responsible for processing your data?
Patagonia is responsible for processing the personal data we collect from you as described in this Notice because we determine how and why your personal data is processed. See “Contacting us” below for how to contact us.

Processing of your personal data
What categories of personal data do we collect, for what purposes and on what grounds?

Any information related to a person that can be used to identify them is personal data. When you file an application to open an account with us, we collect various information, some of which may constitute personal data as defined above. We collect your company name, VAT number, business registration number, full postal address, telephone number and shipping address(es). We also collect the names, telephone numbers and email addresses of your contact persons.

Your personal data will be processed for the purpose of evaluating your application to become a member of Patagonia’s Industry Program. If your application is approved, we will process your personal data for purposes of fulfilling your orders, addressing your queries and related administration, processing your payments, complying with our legal obligations and for day to day operational matters that are connected with your membership in our Industry Program.

Our processing is based on our legitimate interests to evaluate your application to become a member of Patagonia’s Industry Program and on the fulfillment of the agreement that we may enter into with you for the sale of our products. If you fail to provide the obligatory data we request from you in the context of your application, the evaluation of your application cannot be completed.

Where does Patagonia obtain my personal data from?
Most of the personal data we process is obtained from you when you file an application to be a member of Patagonia’s Industry Program. We also obtain personal data in the course of our business relationship (for example through our computer systems and general correspondence).

Does Patagonia share your personal data with others?
We share personal data as described below.

Within Patagonia
Patagonia employees, including some employees based in the United States, may have access to your personal data. Access rights of those employees are limited and granted only on a need to know basis, depending determined based on their job functions and roles.

Service Providers
We use external service providers which provide us with IT services, hosting services, logistics and other services we need to be able to run the Industry Program. To the extent that such third parties are data processors, they are contractually bound by Patagonia to only process data in accordance with Patagonia’s instructions and applicable legal requirements.
When required by applicable law we can also provide your personal data to regulatory authorities, police, justice department, fiscal authorities and other authorities assigned with investigative powers pursuant to applicable law.

Does Patagonia transfer personal data to countries outside the EEA?
Yes. In addition to employees of the Patagonia Group as described above, we also transfer the personal data we process when our service providers use staff or equipment based outside the European Economic Area (the “EEA”, which means all the EU countries plus Iceland, Liechtenstein and Norway).
All transfers of personal data to Patagonia employees or third party service providers located outside the EEA are subject to legally approved adequacy mechanisms like the EU Model Clauses.

How long does Patagonia store my personal data?
We retain your personal data for the period that you actively interact with us. You are no longer considered to be actively interacting with us if, for a consecutive period of 5 years, you have not purchased an item from us. After this period, we will retain selected items of your personal data as may be necessary for us to re-assess your application should you re-apply to be a member of our Industry Program, and also to the extent that these items need to be retained pursuant to applicable legal requirements. This refers to records like invoices.

Your rights
You have the right to request an overview of your personal data processed by Patagonia, object to or restrict its processing and request removal or correction if your data appears incorrect or irrelevant, by making a request to us through our data subject access request portal located at

Please note that if you request the removal of or restrict the processing of some or all of your personal data, we may not be able to meet our contractual obligations with you or carry out some of the purposes described above such as complying with our legal obligations. Consequently, we cannot accommodate a request if that would pre-empt us from fulfilling our legal obligations under applicable law.

Contacting us
For questions about this privacy notice or the practices of the Site, you can contact Patagonia at Jollemanhof 11, 1019 GW Amsterdam, The Netherlands or via email at

Changes to this Notice
We may decide to change this Notice. If the change is fundamental or may significantly affect you, we will provide you with the updated Notice in advance of the change actually taking effect. We encourage you to review the contents of this Notice regularly.

This document was last updated on April 20, 2022.

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