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Cookie Notice of Patagonia Europe Coöperatief U.A.

This cookie notice governs how Patagonia Europe Coöperatief U.A. (“Patagonia”, “we”, “our” or “us”) uses cookies and other digital technologies on the eu.patagonia.com website, Patagonia’s mobile enhanced version of its online website and Patagonia’s mobile apps (together, the “Sites”).


What are Cookies?

Cookies are small (temporary) text files we transfer to your device that enable the collection of information from your device (“Cookies”). Please refer to our privacy notice for information about how we process personal data collected on our Sites.

Why does Patagonia use Cookies?

Patagonia uses Cookies on the Sites to operate the Sites, measure website audience, provide social media functionality and to enable advertising and advertising targeting. There are three basic categories of Cookies:

Functional. These Cookies ensure that you can use the basic functionality of the Sites and are therefore always enabled. These Cookies remember the choices you make on the Sites to improve your experience, including making the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.

Analytical or Performance. These Cookies allow us to further develop and improve the Site’s functionality by tracking usage on the Sites. In some cases these Cookies improve the speed with which we can process your requests, and they allow us to remember site preferences you have selected. If you choose to disable these Cookies, you may not be able to set website preferences and you may experience slow website performance.

Social media and Advertising. Social media cookies offer the possibility to connect you to social networks and share content from the Site on social media. Information that we obtain from advertising cookies is used to maintain a personal advertising profile. Our intention is to provide you with effective targeted advertising. We may for example try to determine what products you are most interested in and show you an advertisement for such item. Based on your profile we may show you tailored content on the Sites. If you choose to disable these Cookies, you may receive advertising that is not as relevant to you and you may not be effective in connecting to or engaging with social media through the Sites.

How can I make choices about Cookies and my privacy?

On the Sites you can set your preferences regarding Cookies. You can do this by clicking the “Adjust Preferences” link in the cookie banner on the Sites. You can change your preferences at any time by disabling the use of analytical/performance cookies and/or social media/advertising cookies here. Of course, we prefer that you consent to the use of these types of cookies so that we can provide you with an optimal website experience and to help ensure that you aren’t shown non-relevant advertisements.

When you withhold your consent, this does not automatically delete any cookies that are already on your device pursuant to your previous consent. You will need to delete these cookies manually by following the instructions on your web browser.

Please note you will lose some functionality on the Sites if you do not consent to us using all of the Cookies categories.

What Cookies does Patagonia use?

Third party Cookies commonly used on this Site are listed in the table below. We strive to keep this list up to date and will update it. In any event, you can always manage all cookies and other tracking technologies used on this Site through our cookie preference tool located here.


Network Domain Name Function
Twitter .twitter.com auth_token Social Media + Advertising
Google .google.com APISID Analytical or Performance
Google .google.com SSID Analytical or Performance
YouTube .youtube.com VISITOR_INFO1_LIVE Social Media + Advertising
Demandware .cquotient.com __cq_seg Social Media + Advertising
YouTube .youtube.com PREF Social Media + Advertising
Google .google.com NID Analytical or Performance
Microsoft bat.bing.com MUIDB Social Media + Advertising
Twitter .twitter.com twll Social Media + Advertising
Twitter syndication.twitter.com lang Social Media + Advertising
Twitter .twitter.com __utmz Social Media + Advertising
Twitter .twitter.com secure_session Social Media + Advertising
Demandware .cquotient.com uuid Social Media + Advertising
Tealium .tealiumiq.com TAPID Functional
Twitter .twitter.com guest_id Social Media + Advertising
Microsoft .bing.com MUID Social Media + Advertising
Twitter .twitter.com __utma Social Media + Advertising
Google .google.com SID Analytical or Performance
Google .google.com SAPISID Analytical or Performance
YouTube .youtube.com YSC Social Media + Advertising
Twitter .twitter.com remember_checked Social Media + Advertising
Twitter .twitter.com remember_checked_on Social Media + Advertising
Google .google.com HSID Analytical or Performance
Fit Analytics .fitanalytics.com __cfduid Functional
Justuno .justuno.com __cfduid Functional
Adobe .patagonia.122.2o7.net s_vi Analytical or Performance
Network Twitter
Domain .twitter.com
Name auth_token
Function Social Media + Advertising
Network Google
Domain .google.com
Name APISID
Function Analytical or Performance
Network Google
Domain .google.com
Name SSID
Function Analytical or Performance
Network YouTube
Domain .youtube.com
Name VISITOR_INFO1_LIVE
Function Social Media + Advertising
Network Demandware
Domain .cquotient.com
Name __cq_seg
Function Social Media + Advertising
Network YouTube
Domain .youtube.com
Name PREF
Function Social Media + Advertising
Network Google
Domain .google.com
Name NID
Function Analytical or Performance
Network Microsoft
Domain bat.bing.com
Name MUIDB
Function Social Media + Advertising
Network Twitter
Domain .twitter.com
Name twll
Function Social Media + Advertising
Network Twitter
Domain syndication.twitter.com
Name lang
Function Social Media + Advertising
Network Twitter
Domain .twitter.com
Name __utmz
Function Social Media + Advertising
Network Twitter
Domain .twitter.com
Name secure_session
Function Social Media + Advertising
Network Demandware
Domain .cquotient.com
Name uuid
Function Social Media + Advertising
Network Tealium
Domain .tealiumiq.com
Name TAPID
Function Functional
Network Twitter
Domain .twitter.com
Name guest_id
Function Social Media + Advertising
Network Microsoft
Domain .bing.com
Name MUID
Function Social Media + Advertising
Network Twitter
Domain .twitter.com
Name __utma
Function Social Media + Advertising
Network Google
Domain .google.com
Name SID
Function Analytical or Performance
Network Google
Domain .google.com
Name SAPISID
Function Analytical or Performance
Network YouTube
Domain .youtube.com
Name YSC
Function Social Media + Advertising
Network Twitter
Domain .twitter.com
Name remember_checked
Function Social Media + Advertising
Network Twitter
Domain .twitter.com
Name remember_checked_on
Function Social Media + Advertising
Network Google
Domain .google.com
Name HSID
Function Analytical or Performance
Network Fit Analytics
Domain .fitanalytics.com
Name __cfduid
Function Functional
Network Justuno
Domain .justuno.com
Name __cfduid
Function Functional
Network Adobe
Domain .patagonia.122.2o7.net
Name s_vi
Function Analytical or Performance
Network Fit Analytics
Domain .fitanalytics.com
Name connect.sid.patagonia
Function Functional

What other digital technologies does Patagonia use?

Web Pixels or Beacons. Pixels are extremely small image files that, when loaded by your web browser, cause the browser to make a network request to the party corresponding to the pixel. One of the most commonly used pixels is a Facebook pixel, which we use. If that party’s cookies are currently stored in your browser, those cookies will be transmitted with the request. Beacons can be used on web pages for advertising or to confirm the opening of a marketing email. When used in conjunction with cookies for advertising, the cookie controls above can be used to control the purpose for which they are used.

HTML5 Local Storage. HTML5 Local Storage in the browser is different from cookies, but can be used for the same purpose (to identify you). You can control the purpose for which HTML5 Local Storage is used by using the cookie controls outlined above.

Social Network Interaction and Widgets. Social network widgets, buttons, and plug-ins on the Sites passively transmit data regarding a social network’s members to that social network. These technologies may allow a social network (such as Facebook, Twitter or YouTube) to personally identify its members and to know the web pages its members have visited. This is true wherever social network buttons are embedded. If you belong to a social network or use these categories of web services, you should review the privacy policies of those services to understand the nature of the data that they collect and what, if any, options the service offers to control how data is collected and used. If you disable advertising cookies, the passive tracking associated with these buttons will be blocked on our Sites.

Contacting us

For questions about this notice or the practices of the Sites, you can contact Patagonia at Jollemanhof 11, 1019 GW Amsterdam, The Netherlands or via email at privacyandterms@patagonia.com.

This document was last updated on 29 August 2018.