This Cookie Notice governs how Patagonia Europe Coöperatief U.A. (“Patagonia”, “we”, “our” or “us”) uses cookies and other digital technologies on the eu.patagonia.com/gb/en/actionworks site ( the “Site”).
What are Cookies?
Cookies are small (temporary) text files we transfer to your device that enable the collection of information from your device (“Cookies”). Please refer to our privacy notice for information about how we process personal data collected on our Site.
Why does Patagonia use Cookies?
Patagonia uses Cookies on the Site to operate the Site, measure website audience, provide social media functionality and to enable advertising and advertising targeting. There are four basic categories of Cookies:
Strictly Necessary. These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Functional. These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Analytical or Performance. These cookies allow us to analyze your site usage so we can measure and improve performance and provide you with a better experience of our site.
Social media and Advertising. These cookies are used by advertising companies to serve ads that are relevant to your interests.
How can I make choices about Cookies and my privacy?
On the Site you can set your preferences regarding Cookies. You can do this by clicking the “Cookie Settings” link in the footer on the Site. You can change your preferences at any time by disabling the use of functional and/or analytical/performance cookies and/or social media/advertising cookies here. Of course, we prefer that you consent to the use of these types of cookies so that we can provide you with an optimal website experience and to help ensure that you aren’t shown non-relevant advertisements.
When you withhold your consent, this does not automatically delete any cookies that are already on your device pursuant to your previous consent. You will need to delete these cookies manually by following the instructions on your web browser.
Please note you will lose some functionality on the Site if you do not consent to us using all of the Cookies categories.
What Cookies does Patagonia use?
First and third party Cookies commonly used on this Site are listed in the table below. We strive to keep this list up to date and will update it. In any event, you can always manage all cookies and other tracking technologies used on this Site through our privacy preference centre located here.
What other digital technologies does Patagonia use?
Web Pixels or Beacons. Pixels are extremely small image files that, when loaded by your web browser, cause the browser to make a network request to the party corresponding to the pixel. One of the most commonly used pixels is a Facebook pixel, which we use. If that party’s cookies are currently stored in your browser, those cookies will be transmitted with the request. Beacons can be used on web pages for advertising or to confirm the opening of a marketing email. When used in conjunction with cookies for advertising, the cookie controls above can be used to control the purpose for which they are used.
HTML5 Local Storage. HTML5 Local Storage in the browser is different from cookies, but can be used for the same purpose (to identify you). You can control the purpose for which HTML5 Local Storage is used by using the cookie controls outlined above.
Social Network Interaction and Widgets. Social network widgets, buttons, and plug-ins on the Site passively transmit data regarding a social network’s members to that social network. These technologies may allow a social network (such as Facebook, Twitter or YouTube) to personally identify its members and to know the web pages its members have visited. This is true wherever social network buttons are embedded. If you belong to a social network or use these categories of web services, you should review the privacy policies of those services to understand the nature of the data that they collect and what, if any, options the service offers to control how data is collected and used. If you disable advertising cookies, the passive tracking associated with these buttons will be blocked on our Site.
Contacting us
For questions about this notice or the practices of the Site, you can contact Patagonia at Jollemanhof 11, 1019 GW Amsterdam, The Netherlands or via email at privacyandterms@patagonia.com.
This document was last updated on February 5th 2020.