Protect the ocean so it can protect us

Our future is tied to the ocean. Its shared seas connect us through food, culture and sport. The home of amazing, abundant life, it’s also a powerful climate solution. Yet the practice of bottom trawling threatens to destroy this precious resource—bulldozing our ocean floor, undermining small-scale fisheries and deepening the climate crisis. Let's end this destructive practice, starting with an immediate ban in marine protected areas and inshore zones.

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Footprint Chronicles Features 5 New Products

 /  April 28, 2008 2 Min Read  /  Our Footprint

PuckerwareFeedback" links available within The Footprint Chronicles.

If you’ve yet to see it, The Footprint Chronicles is one example of our commitment to Leading an Examined Life. It’s an interactive mini-site that allows you to track the impact of several Patagonia products from design through delivery.*

We launched The Footprint Chronicles with five products from last
season and many of you offered great feedback. Recently, we updated the site with five new products from the current spring 2008 line. Continue reading for a preview of this season’s new Footprint products.

Gen9_webby_awardIt’s also our pleasure to inform you that The Footprint Chronicles has been nominated for the 12th annual Webby Awards – the "Oscars of the Internet" – in the Corporate Communications category. If you appreciate The Footprint Chronicles and the message it conveys, please consider voting by the May 1st deadline. Thanks for your continued support.

Cast your vote for the Webby People’s Voice Award

This Season’s Newest Footprint Products



Nine Trails Shorts – An example of trying to strike the rightperformance-to-sustainability balance.


Puckerware Shirt – A simple product does not always have a simple sustainability solution.

Sugar & Spice – Striving to make viable, sustainable products ahead ofthe industrySugarspice_2 curve

Vitaliti_dressVitaliti Strappy Dress – Trying to solve the sourcing puzzle.

*Caveat: These examinations are partial and preliminary. Each season
we’ll examine a few new products. As we learn more, the picture will
gain more focus through the haze. And the more we see, and then give
some thought, the more bad practices we’ll be able to change with all
the speed we can muster.

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