How Clean Are Your Clothes?
The hidden cost of the clothes we’re buying.
0 CO21760-1820 Industrial Revolution
First use of polyester fibers
US Senate hears testimony on global warming
The rise of fast fashion
First e-commerce clothing websites
World produces $1 trillion worth of clothes
Rana Plaza factory catastrophe
Clothing production reaches a value of $1.8 trillion
CO2e at levels more than 150
times higher than in 1850
Call It a Climate Crisis
Half of the carbon emissions from the burning of fossil fuels were released in the past three decades. Every year, the clothing industry spews 1.2 billion tons of greenhouse gas emissions into the atmosphere.
The Industry Is a Waste
Buy. Use. Throw away. Buy more. Fast, disposable fashion is wasteful by design.
And It’s Getting Worse
We buy 60% more items of clothing and keep them for about half as long as 15 years ago.
Globally, the clothing industry contributes 10% of the pollution driving the climate crisis.
We See You, Big Fashion
The world’s largest clothing brands hide dirty and irresponsible practices and misuse words like “sustainable,” “green” and “conscious.”
Together, We Can Change How Clothes Are Made
We’re Recycling Our Way to Lower Emissions
This season, 72% of our materials are made from recycled fibers. Switching to recycled allowed us to avoid 11,500 metric tons of CO²e, enough to power 1,300 homes for one year.Demand Recycled
We Grow Our Cotton Organically
Since 1996, all of the virgin cotton in our line has been grown organically, without the use of harmful chemicals (and we make clothes with recycled cotton, too). By using organic cotton, we save water and reduce CO² emissions by 45% compared to conventional cotton.Demand Organic
We’re Changing How We Grow Food and Fiber
We are investing in and testing ways to remove greenhouse gases from the atmosphere through regenerative organic agriculture.Learn More
We Care for Our Workers
We are dedicated to improving conditions for our workers. This season, two-thirds of our line is Fair Trade Certified™ sewn, impacting 66,000 workers.Demand Fair Trade
Know How Your
Clothes Are Made.
The clothing industry won’t change on its own. You have the power to persuade the industry to end wasteful practices by demanding more from your favorite brands.