As our second store in the greater Boston area, Cambridge is the place we came to gather students, thinkers and environmentally focused minds to use business for the betterment of the planet. Landing a location a three-minute walk from Harvard Square was no happy accident, and we intend to get to work here, and to make history with the folks of Massachusetts and those on this storied strip of Brattle Street. And there’s lots of work to do. But part of protecting our home planet is continuing to nurture a love for being in the wild. In this part of the world, that means an emphasis on skiing and snowboarding during the winter, and hiking, running and beaching it in the summer—and here in Cambridge we carry equipment and garments for it all (but they don’t guarantee access into the Harvard Club).