• Steve Fisher
  • Steve Fisher

Steve Fisher

Sales Representative

STARTED AT PATAGONIA

2012

LOCATION

Manchester, UK

Steve Fisher
"I've had the pleasure of meeting Yvon Chouinard a few times and it’s clear that his ideas and principles run though Patagonia at every level. He backs the hardest decisions to do the right thing for the brand, the employees and the planet."
 

Why do you work at Patagonia?
I joined Patagonia the same year my wife and I chose to start a family.

Patagonia has always been known for its core values and it was clear from my previous 10 years in the industry that there are not many companies like this one.

What is the best thing about working at Patagonia?
It’s got to be Patagonia’s founder Yvon Chouinard, who we often refer to as YC. I've had the pleasure of meeting him a few times and it’s clear that his ideas and principles run though Patagonia at every level. He backs the hardest decisions to do the right thing for the brand, the employees and the planet.

What is your favourite Patagonia product ever?
In the winter, the first bit of Patagonia kit I bought - a nine-year-old Nano Puff Pullover that's still going strong after some Worn Wear love. In the summer, it’s my stretch walk shorts. They are never off!

What is your favourite Patagonia environmental initiative?
Worn Wear every time! The concept of telling the story behind a product and keeping them alive is simple, but good for the heart and the planet.

What has been your biggest adventure so far?
I've been a lifelong climber as well as a keen mountain biker and skier. Basically, anything in the mountains.

Back in 2010, I got to ski in Gulmarg, North Kashmir, via India, with a small crew of old friends. Military tensions with neighboring Pakistan were low and access was granted. The people and mountains were amazing! One old lift tops out at 4,000 m and you can climb another hour to access 1500 m plus vertical descent of Alpine terrain or open powder bowls. Crazy transport, food - and its effects - and accommodation with a tea wallah made it one adventure never to forget!

What are you passionate about?
My boys! I've got two young ones and they love to follow us on whatever adventures we get up to. They ride bikes on local trails mostly, but also love to climb and, when we can get to the coast, they surf for as long as they can last in the water.

What is your biggest achievement at work?
Supporting the company through growth, whilst maintaining brand values.

Patagonia has a long history in the UK all the way back to Chouinard Equipment and Yvon’s passion for clean climbing that started 15 miles from my home. However, when I started, there were just two of us working in the UK. Today we are a small team that has grown to eight with great hopes for the future.