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Laxaþjóð | A Salmon Nation

Our relationship with nature not only defines our history, it shapes our future, too. Yet beneath the surface of Iceland’s fjords, an industrial fish farming method threatens to destroy one of Europe’s last remaining wildernesses. Laxaþjóð | A Salmon Nation tells the story of a country united by its lands and waters, and the power of a community to protect the wild places and animals that helped forge its identity.

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Craig Holloway

Craig Holloway is a writer, yoga practioner and former ultramarathon runner who is passionate about Chinese medicine.

Lost in the Sierra Nevada During a 50K
Lost in the Sierra Nevada During a 50K
Lost in the Sierra Nevada During a 50K
Craig Holloway

When I lived in Chicago I ran like there was no tomorrow. Sundays had me running long steady miles, Mondays were a set up for double-down Tuesdays, and Wednesday’s leg screaming repeats on the University of Illinois’s Circle Campus track provided the week’s endorphin highlight. A friend whom I trained with told me about ultramarathon…

3 min Read
A Run-in with Poison Oak, with the Ojai Valley Land Conservancy
A Run-in with Poison Oak, with the Ojai Valley Land Conservancy
A Run-in with Poison Oak, with the Ojai Valley Land Conservancy
Craig Holloway

Back in February, I started volunteering for the Ojai Valley Land Conservancy (OVLC), a nonprofit that protects open space through land acquisitions and conservation easements. They have a number of preserves scattered across the valley and the Valley View Preserve was their newest one. OVLC volunteers had already built two trails on Valley View and were…

4 min Read
Dan Malloy’s Slow Is Fast – The Book and DVD
Dan Malloy’s Slow Is Fast – The Book and DVD
Dan Malloy’s Slow Is Fast – The Book and DVD
Craig Holloway

Thumbing through my recently purchased copy of Dan Malloy’s Slow Is Fast paperback, I felt the same elation I had as a teenager buying new vinyl. Listening to Yes’s double album, Tales From Topographic Oceans, I would carefully examine Roger Dean’s ethereal cover art as Jon Anderson and Steve Howe’s highly energized rock transported this…

6 min Read
Inside/Outside: Questions for Patagonia St. Paul’s Kevin Alldredge
Inside/Outside: Questions for Patagonia St. Paul’s Kevin Alldredge
Inside/Outside: Questions for Patagonia St. Paul’s Kevin Alldredge
Craig Holloway

Editor’s note: Craig Holloway’s interview series continues with some questions for Patagonia St. Paul store employee and ultrarunner, Kevin Alldredge, whose recent story about running 50 kilometers in a skirt generated a lot of smiles. Craig talked to Kevin about his job, family, passion for writing, and advice on how to run straight through Minnesota’s…

5 min Read
Inside/Outside: Questions for Patagonia’s Chip “Chipper Bro” Bell
Inside/Outside: Questions for Patagonia’s Chip “Chipper Bro” Bell
Inside/Outside: Questions for Patagonia’s Chip “Chipper Bro” Bell
Craig Holloway

Editor’s note: Craig Holloway continues his excellent interview series today with some questions for Patagonia’s receptionist and gatekeeper, Chip Bell. He is the first person you’re likely to meet when visiting the Patagonia campus in Ventura, California. Chip’s warm hospitality and easy smile make you feel right at home. Craig chose to interview Chip for…

5 min Read
Time On His Feet – A Former Runner Looks Back
Time On His Feet – A Former Runner Looks Back
Time On His Feet – A Former Runner Looks Back
Craig Holloway

I ran my last ultra on a warm, spring day in Wisconsin five years ago.  The course was surprisingly tough – small roller coaster hills come at you like black flies. Crossing the finish line I didn’t feel the exhilaration that I normally do after a race. I chalked it up to burnout and decided…

5 min Read
Inside/Outside: Questions for Patagonia’s Retail District Manager Brooks Scott
Inside/Outside: Questions for Patagonia’s Retail District Manager Brooks Scott
Inside/Outside: Questions for Patagonia’s Retail District Manager Brooks Scott
Craig Holloway

Editor’s note: Craig Holloway continues his excellent interview series today with some questions for Patagonia Retail District Manager, Brooks Scott. Craig chose to interview Brooks for his insightful knowledge and passion for retail. Brooks lives in Chicago with his family and oversees the Patagonia Chicago, St. Paul, Washington DC and Atlanta stores. Craig – How…

6 min Read
Inside/Outside: Questions for Patagonia’s T-Shirt Line Manager Cheryl Endo
Inside/Outside: Questions for Patagonia’s T-Shirt Line Manager Cheryl Endo
Inside/Outside: Questions for Patagonia’s T-Shirt Line Manager Cheryl Endo
Craig Holloway

Cleanest Line contributor Craig Holloway is back with another installment of his employee interview series. Today, Craig speaks with Cheryl Endo, Patagonia’s T-Shirt Line Director, about her job inside Patagonia and her interests outside the company. Craig – What made you decide to come work at Patagonia? Cheryl – In 1988 I decided to take…

6 min Read
Ventura River Clean Up
Ventura River Clean Up
Ventura River Clean Up
Craig Holloway

On a chilly Friday afternoon I took the short walk from Patagonia’s campus to the parking lot for the Ventura River, where employees of Patagonia, Deckers and Horny Toad had gathered for our first Backyard Collective clean up. This stewardship event had been created by ConservationNEXT, part of The Conservation Alliance, in partnership with Santa…

5 min Read
Breakin’ Mama’s China at the Hardrock Hundred Mile Endurance Run
Breakin’ Mama’s China at the Hardrock Hundred Mile Endurance Run
Breakin’ Mama’s China at the Hardrock Hundred Mile Endurance Run
Craig Holloway

The Hardrock Hundred Mile Endurance Run through Colorado’s San Juan Mountains starts and finishes in the mountain town of Silverton, and has a total elevation gain of 33,000 feet. I’d met my friend Roch Horton at Grouse Gulch, the 42-mile mark, intending to pace him as far as Ouray. He’d already run the hardest stretch…

3 min Read
The Retail Life: Remembering the Customers of an Outdoor Store
The Retail Life: Remembering the Customers of an Outdoor Store
The Retail Life: Remembering the Customers of an Outdoor Store
Craig Holloway

Before I came to work at Patagonia, I was employed for many years with an outdoor retailer in Evanston, Illinois. It’s the customers I remember best. There were Gary and Sally, who would drop by to talk about their yearly rafting trip to Montana. Alan liked to hand me pictures of his beloved red ’72…

4 min Read
The Voodoo Bike: A Raleigh Relic
The Voodoo Bike: A Raleigh Relic
The Voodoo Bike: A Raleigh Relic
Craig Holloway

Sometime in the late ’80s, my bike mechanic friend John finally agreed to sell me his 1972 British-made Raleigh bicycle. I handed him $150 dollars in cash and a cold, six-pack of beer. He cracked open two brews, handed one back to me, and we both took long swigs, saluting the voodoo bike. I asked…

3 min Read
Six Months Here … Six Months Gone
Six Months Here … Six Months Gone
Six Months Here … Six Months Gone
Craig Holloway

Last month Uncle Dave returned to the Patagonia campus. Like a bird he migrates back to Ventura for a spell then flies off to New England or Greece for self-rejuvenation. In the six months that he spends on campus he tends the grounds with meticulous precision. The windblown leaves are swept clean from the parking…

2 min Read
Inside/Outside: Questions for Patagonia’s Writer and Editor Vincent Stanley
Inside/Outside: Questions for Patagonia’s Writer and Editor Vincent Stanley
Inside/Outside: Questions for Patagonia’s Writer and Editor Vincent Stanley
Craig Holloway

Craig Holloway is back with another insightful interview. This time around Craig chats with Vincent Stanley, who’s been working with his uncle, Yvon Chouinard, for the last 35 years (on and off). Vincent is currently the head writer and editor for Patagonia’s marketing team. [Photo by Tim Davis] CRAIG: You have been employed with Patagonia…

8 min Read
A Conversation with Sara Benjamin, Project Director for “Once Upon a Wetland”
A Conversation with Sara Benjamin, Project Director for “Once Upon a Wetland”
A Conversation with Sara Benjamin, Project Director for “Once Upon a Wetland”
Craig Holloway

Sara Benjamin is the Project Director for “Once Upon a Wetland” – a watershed education and wetland restoration project of Oak Grove School in Ojai, California. In partnership with the Ojai Valley Land Conservancy, Meiners Oaks Elementary School and Nordoff High School, the project engages students and the community in restoring the Ojai Meadows Preserve…

6 min Read
Ultrainterview: Krissy Moehl Talks Hardrock 100
Ultrainterview: Krissy Moehl Talks Hardrock 100
Ultrainterview: Krissy Moehl Talks Hardrock 100
Craig Holloway

Patagonia wordsmith and former ultrarunner, Craig Holloway recently interviewed Patagonia ambassador, Krissy Moehl about her win at this year’s Hardrock 100 in Silverton, Colorado. Krissy is considered one of the top female ultramarathon runners in the country. Craig: Congratulations on setting the women’s course record (29:24) at the 2007 Hardrock 100. You were the first…

7 min Read
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