Not seeing herself reflected in the community she loves, mountain biker, skier and artist Brooklyn Bell created her own role model: a hand-drawn hero called Ruby J. With Ruby J as a guide, Brooklyn spent the next few years trying to “live like her, breathe like her, be unapologetically black like her,” and in the process shaped her own identity, one that intertwines her love for dirt, snow and art—and a voice with which to advocate for diversity and inclusion.
Choose gear that is made for longevity. And that only gets better with every hand it passes through.
Free Standard Shipping On All Orders
We do our best to process and ship orders within 1-2 business days (Monday-Friday, excluding holidays). We kindly ask that you choose standard shipping where possible to reduce our environmental impact. Thank you for your patience as we process heavier volumes during the holiday period.
Order before 13.00CET on December 16th for guaranteed on-time Christmas delivery with Standard Shipping.
Order before 13.00CET on December 21st for guaranteed on-time Christmas delivery with Express Shipping.
For more information on holiday shipping, please visit our Shipping Information Page.