How Clean Are Your Clothes?

The hidden cost of the clothes we’re buying.

  • 0 CO21760-1820 Industrial Revolution

  • 1940s
    First use of polyester fibers

  • 1988
    US Senate hears testimony on global warming

  • 1990s
    The rise of fast fashion

  • 1994
    First e-commerce clothing websites

  • 2002
    World produces $1 trillion worth of clothes

  • 2007
    First iPhone

  • 2013
    Rana Plaza factory catastrophe

  • 2015
    Clothing production reaches a value of $1.8 trillion

  • CO2e at levels more than 150
    times higher than in 1850

  • 1850
  • 1890
  • 1930
  • 1970
  • 1990
  • 2010

Call It a Climate Crisis

Half of the carbon emissions from the burning of fossil fuels were released in the past three decades. Every year, the clothing industry spews 1.2 billion tons of greenhouse gas emissions into the atmosphere.

2004
2020

The Industry Is a Waste

Buy. Use. Throw away. Buy more. Fast, disposable fashion is wasteful by design.

And It’s Getting Worse

We buy 60% more items of clothing and keep them for about half as long as 15 years ago.

Globally, the clothing industry contributes 10% of the pollution driving the climate crisis.

We See You, Big Fashion

The world’s largest clothing brands hide dirty and irresponsible practices and misuse words like “sustainable,” “green” and “conscious.”

Overconsumption

Low-cost

Culture of convenience

Lead to...

Labor abuses

Pollution

Waste

Together, We Can Change How Clothes Are Made

  • We’re Recycling Our Way to Lower Emissions

    We’re Recycling Our Way to Lower Emissions

    This season, 72% of our materials are made from recycled fibers. Switching to recycled allowed us to avoid 11,500 metric tons of CO²e, enough to power 1,300 homes for one year.

    Demand Recycled
  • We Grow Our Cotton Organically

    We Grow Our Cotton Organically

    Since 1996, all of the virgin cotton in our line has been grown organically, without the use of harmful chemicals (and we make clothes with recycled cotton, too). By using organic cotton, we save water and reduce CO² emissions by 45% compared to conventional cotton.

    Demand Organic
  • We’re Changing How We Grow Food and Fiber

    We’re Changing How We Grow Food and Fiber

    We are investing in and testing ways to remove greenhouse gases from the atmosphere through regenerative organic agriculture.

    Learn More
  • We Care for Our Workers

    We Care for Our Workers

    We are dedicated to improving conditions for our workers. This season, two-thirds of our line is Fair Trade Certified™ sewn, impacting 66,000 workers.

    Demand Fair Trade

Know How Your
Clothes Are Made.

The clothing industry won’t change on its own. You have the power to persuade the industry to end wasteful practices by demanding more from your favorite brands.