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Laxaþjóð | A Salmon Nation

Il nostro rapporto con la natura non solo definisce la nostra storia, ma plasma anche il nostro futuro. Eppure, un metodo di allevamento ittico industriale praticato nelle acque dei fiordi islandesi, rischia di distruggere una delle ultime aree selvagge rimaste in Europa. Laxaþjóð | A Salmon Nation racconta la storia di un Paese unito dalle sue terre e dalle sue acque e rende omaggio alla forza di una comunità fermamente intenzionata a proteggere i luoghi e gli animali selvatici che hanno contribuito a forgiarne l'identità.

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Facciamo del nostro meglio per elaborare e spedire gli ordini entro 1-2 giorni lavorativi (dal lunedì al venerdì, esclusi i giorni festivi). Ti chiediamo gentilmente di scegliere la spedizione standard ove possibile per ridurre il nostro impatto ambientale. Se hai domande sul tuo ordine, contatta il nostro team di assistenza clienti che sarà pronto ad assisterti.

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Storia di design

Kyle Sparks
On The Brink
On The Brink
On The Brink

Il miglior lavoro del mondo?

Guarda
6:35
What We Do Video Series
What We Do Video Series
What We Do Video Series
Patagonia

Want to see what goes on behind the scenes at Patagonia?

3 minuti di lettura
Make It Last
Make It Last
Make It Last
Katie Lamb

Patagonia Climbing Ambassador Katie Lamb sews at her own pace.

6 minuti di lettura
Il test dei 240 chilometri
Il test dei 240 chilometri
Il test dei 240 chilometri
Eric Noll

Un designer del settore R&D di Patagonia si reca sulle Alpi svedesi per testare un nuovo prototipo di zaino e un'idea audace per ripensare i percorsi su sentieri di più giorni.

10 minuti di lettura
Made to Work
Made to Work
Made to Work
Meaghen Brown

A short history of gear designed for very specific reasons.

8 minuti di lettura
Perfectly Imperfect
Perfectly Imperfect
Perfectly Imperfect
Woody Woodburn

A writer’s favorite pullover revised.

4 minuti di lettura
Say Goodbye to “Forever Chemicals”
Say Goodbye to “Forever Chemicals”
Say Goodbye to “Forever Chemicals”
Archana Ram

How we’re finally getting to PFC-free—and why it took so long.

9 minuti di lettura
Good Jeans
Good Jeans
Good Jeans
S. Mirk

What’s the secret to a really good pair of jeans? Comics journalist Sarah Mirk tells us what to look for and how to keep them in play longer.

2 minuti di lettura
Unfinished Business
Unfinished Business
Unfinished Business
Rachel G. Horn

When it comes to making more responsible jeans, our work is never done. And, of course, we leave the really dirty work to you.

7 minuti di lettura
Colin Haley’s Clothing System for Alpine Climbing in the Chaltén Massif
Colin Haley’s Clothing System for Alpine Climbing in the Chaltén Massif
Colin Haley’s Clothing System for Alpine Climbing in the Chaltén Massif
Colin Haley

6,000 words about dressing for alpine climbing you didn’t know you needed to know.

23 minuti di lettura
Polyester
Photo: Tim Davis
Polyester
Meaghen Brown

85% of Patagonia’s polyester this season is recycled. Using recycled polyester, rather than virgin petroleum polyester, reduced our seasonal carbon emissions by over 5,600 metric tons of CO₂e.

2 minuti di lettura
Down
Down
Down
Molly Baker

Eighty percent of the down we're using this season is recycled. The new down is Advanced GTDS Certified.

3 minuti di lettura
The Story of Fleece
The Story of Fleece
The Story of Fleece
Rachel G. Horn

A tale of tinkering.

6 minuti di lettura
All the Hemp That Fits
All the Hemp That Fits
All the Hemp That Fits
Jeff McElroy

Patagonia has 73 styles using hemp this season. Cultivation of hemp replenishes vital soil nutrients, prevents erosion and requires no synthetic fertilizer.

4 minuti di lettura
Heating with a Match
Heating with a Match
Heating with a Match
Sue Halpern

Building a house to withstand winter.

3 minuti di lettura
Fire Up the Test Tank
Fire Up the Test Tank
Fire Up the Test Tank
Malcolm Johnson

There’s nothing more important than having waves a few minutes away.

3 minuti di lettura
Crash-Test Dummy
Crash-Test Dummy
Crash-Test Dummy
Kelly Cordes

Who gets hypothermia on purpose? This guy.

4 minuti di lettura
How We Turn Scraps into New Gear
How We Turn Scraps into New Gear
How We Turn Scraps into New Gear
Patagonia

What if we could wear our garbage? That’s the idea behind ReCrafted, our line of clothing made from the scraps of used garments collected at our Worn Wear facility in Reno. It’s premium, Patagonia, upcycled. A second life for products that might not otherwise get one. ReCrafted was created by Kourtney Morgan—the designer behind some…

3 minuti di lettura
Letter from Tuscany (Where We Get Our Used Wool)
Letter from Tuscany (Where We Get Our Used Wool)
Letter from Tuscany (Where We Get Our Used Wool)
Mădălina Preda

She went to Italy to see how recycled wool is made and discovered that everything has an impact, including recycled.

7 minuti di lettura
Drawing from the Landscape
Drawing from the Landscape
Drawing from the Landscape
Malcolm Johnson

Patagonia Designers on the ‘Celebrating Public Lands’ Collection

6 minuti di lettura
A Conversation with Surfboard Designer Fletcher Chouinard
A Conversation with Surfboard Designer Fletcher Chouinard
A Conversation with Surfboard Designer Fletcher Chouinard
Sean Doherty

At Fletcher Chouinard Designs, the focus is on durable, high-performing equipment that lets you have fun no matter what the ocean is doing. There are never enough hours in a day for Fletcher Chouinard. As a surfer, shaper, kiteboarder and new father, he was really doing the dance. Then along came foilboarding, which has made…

5 minuti di lettura
Hemp Is Back: How Some of Ours Is Produced, in Photos
Hemp Is Back: How Some of Ours Is Produced, in Photos
Hemp Is Back: How Some of Ours Is Produced, in Photos
Diane French

It’s hard not to notice the hype around hemp today. Pick up any lifestyle magazine, enter a pharmacy, talk to a health-food store employee or just the person next to you in yoga class—at some point you’ll learn about its miraculous powers. In particular, near-unbelievable claims swirl around cannabidiol, or CBD, oil derived from hemp:…

5 minuti di lettura
Getting the Snow Industry Excited About Recycled Fabrics
Getting the Snow Industry Excited About Recycled Fabrics
Getting the Snow Industry Excited About Recycled Fabrics
Patagonia

Before we could challenge the snow industry to move to recycled materials, we had to change our thinking, too. There are a number of ways to reduce a garment’s impact, but none more significant than making it out of recycled fabric. Doing so keeps material out of landfills and cuts demand for the petroleum used…

2 minuti di lettura
Introducing Woolyester
Introducing Woolyester
Introducing Woolyester
Kristina Johnson Avery

Three years ago, we set out to make a new fleece fabric using natural fibers that were light on the land. Our inspiration came from an old sweater, a weather-beaten merino pullover worn by founder Yvon Chouinard in Patagonia’s early days. It had all the properties that have made wool a staple for centuries of…

5 minuti di lettura
Baggies Shorts throughout the Years
Baggies Shorts throughout the Years
Baggies Shorts throughout the Years
Patagonia

To celebrate over three decades of Baggies Shorts, we dug through our archives so we could share the stories behind a few iconic photos. In the book Unexpected: 30 Years of Patagonia Catalog Photography, long-time contributor and friend to many of us at Patagonia, John Russell, said in an interview, “For me, photography is all…

7 minuti di lettura
Sometimes More Than a Game: On Climbing Responsibly
After hard crimping right off the glacier, Kate Rutherford sinks her fingers into the climbing above. Pointe Adolphe Rey, Chamonix, France. Photo: Bernd Zeugswetter
Sometimes More Than a Game: On Climbing Responsibly
Kelly Cordes

When I think about climbing, I don’t think about summits. I see serrated ridgelines rising and falling between earth and sky, and sunlight slipping between spires, casting the shadows of giants onto rubble-strewn rivers of ice below, curving, moving, bending with the passage of time. I remember my partners and I, roped together with no…

2 minuti di lettura
It All Adds Up to Nothing: Forging the Micro Puff
It All Adds Up to Nothing: Forging the Micro Puff
It All Adds Up to Nothing: Forging the Micro Puff
Patagonia

At Patagonia, our best ideas come from being in the field. But sometimes simple problems inspire complex solutions. That’s been the case with the development of insulation. Down gets wet and loses its heat-trapping loft, and synthetics never quite achieve the same warmth, lightness or compressibility as down plumes. We’ve tried everything from treated down…

4 minuti di lettura
Timber to Tideline: Hama Hama Oysters
Photo: Garrett Grove
Timber to Tideline: Hama Hama Oysters
Malcolm Johnson

“For us, the tide is the boss,” says Adam James of Hama Hama Oysters, a fifth-generation, family-run shellfish farm on Washington’s Puget Sound. “In late August and September, we’ll be out there on the beach harvesting at 3 or 4 a.m., and when the sun finally comes up you can’t help but pause. It reminds…

4 minuti di lettura
From Shirt to Dirt: Thoughts on the Patagonia Design Philosophy
Photo: Tim Davis
From Shirt to Dirt: Thoughts on the Patagonia Design Philosophy
Patagonia

Miles Johnson, our senior creative director, oversees the work of all our designers in both technical and sportswear categories, as well as the product development and textile, graphics and color teams. We caught up with Miles recently at the picnic tables outside our child care center to ask him about his life and work and…

7 minuti di lettura
The Slab Hunter: Ben Wilkinson Woodwork
Photo: Travis Rummel
The Slab Hunter: Ben Wilkinson Woodwork
Malcolm Johnson

It didn’t take long for Ben Wilkinson to figure out that there was freedom to be had in working for himself—and that freedom was the first requirement if he wanted to go surfing whenever the waves got huge. “I left home when I was 16,” he remembers, “which was old enough in my eyes. But…

4 minuti di lettura
About Our Wilder Waters Collection
Photo: Mark McInnis
About Our Wilder Waters Collection
Patagonia

Patagonia is an unusual workplace in many ways, and the fact that employees are encouraged to incorporate environmental activism into their daily work is just one of the characteristics that sets our company apart. The realities of running a business are important, but we’re always aware that our business has to serve the more pressing…

6 minuti di lettura
Experimenting with Naturally Dyed Clothing
Photo: Colin McCarthy
Experimenting with Naturally Dyed Clothing
Joyanna Laughlin

Forty-five years ago, the old school North American outdoor uniform was basically colored in khaki, denim blue and olive green. Not only were the colors monotonous, but the dyes used were mostly petroleum based. Imagine no Craft Pink as vivid as the beavertail cactus flower. No Galah Green as bright as the waters off the…

6 minuti di lettura
Surfing and Making Sustainable Clothing on the Island of Serendip
Photo: Jarrah Lynch
Surfing and Making Sustainable Clothing on the Island of Serendip
Belinda Baggs

Almost a decade ago, I’d heard stories of mystical right points peeling forever without another soul in sight. What surfer addicted to logging wouldn’t crave to check it out, even though it meant ignoring travel warnings and venturing into a region suffering from civil unrest? Young, naive and most probably foolish, I set off on…

6 minuti di lettura
Tin Shed Ventures: Funding the Next Generation of Responsible Businesses
Photo: Tom Frost / Aurora Photos
Tin Shed Ventures: Funding the Next Generation of Responsible Businesses
Patagonia

At Patagonia, we believe making great products, earning a profit and protecting our planet are not mutually exclusive objectives. That’s why, in 2013, we launched an investment fund to help like-minded start-ups on a similar mission. Today, we’re announcing a new name for the fund: Tin Shed Ventures (formally $20 Million & Change). We will…

3 minuti di lettura
The Cleanest Line: Read the Story That Inspired the Name of This Blog
Photo: Juan Luis De Heeckeren
The Cleanest Line: Read the Story That Inspired the Name of This Blog
Chris Malloy

We are now third and fourth generation surfers. We have the confidence to leave the stereotypes behind. We’re the scroungiest dirtbags one day and then return to the urban environment as activists for change the next. Two time periods epitomize the style and sensibility of what we are working to create in the coming years.…

3 minuti di lettura
“Harvesting Liberty:” A Film About Growing Hemp in the USA
Photo: Donnie Hedden
“Harvesting Liberty:” A Film About Growing Hemp in the USA
Dan Malloy & Jill Dumain

TAKE ACTION! Ask Congress to pass the Industrial Hemp Farming Act, allowing American farmers to freely grow this commercially and environmentally important crop. Sign the petition at Change.org Industrial hemp is a crop that has the potential to lower the environmental impacts of textile production, empower small-scale farmers and create jobs in a wide variety…

6 minuti di lettura

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