Cookie Notice

Cookie Notice of Patagonia Europe Coöperatief U.A.

This cookie notice governs how Patagonia Europe Coöperatief U.A. (“Patagonia”, “we”, “our” or “us”) uses cookies and other digital technologies on the website ( the “Site”).

What are Cookies?

Cookies are small (temporary) text files we transfer to your device that enable the collection of information from your device (“Cookies”). Please refer to our privacy notice for information about how we process personal data collected on our Site.

Why does Patagonia use Cookies?

Patagonia uses Cookies on the Site to operate the Site, measure website audience, provide social media functionality and to enable advertising and advertising targeting. There are four basic categories of Cookies:

Strictly Necessary: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Functional: These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Analytical or Performance: These cookies allow us to analyze your site usage so we can measure and improve performance and provide you with a better experience of our site.

Social Media & Advertising: These cookies are used by advertising companies to serve ads that are relevant to your interests.

How can I make choices about Cookies and my privacy?

On the Site you can set your preferences regarding Cookies. You can do this by clicking the “Adjust Consent” link in the cookie banner on the Site. You can change your preferences at any time by disabling the use of functional and/or analytical/performance cookies and/or social media/advertising cookies here. Of course, we prefer that you consent to the use of these types of cookies so that we can provide you with an optimal website experience and to help ensure that you aren’t shown non-relevant advertisements.

When you withhold your consent, this does not automatically delete any cookies that are already on your device pursuant to your previous consent. You will need to delete these cookies manually by following the instructions on your web browser.

Please note you will lose some functionality on the Site if you do not consent to us using all of the Cookies categories.

What Cookies does Patagonia use?

First and Third party Cookies commonly used on this Site are listed in the table below. We strive to keep this list up to date and will update it. In any event, you can always manage all cookies and other tracking technologies used on this Site through our cookie preference tool located here.

Host Name Source Function
eu.patagonia.com__cfduid1st PartyStrictly Necessary
eu.patagonia.comOptanonAlertBoxClosed1st PartyStrictly Necessary
eu.patagonia.comOptanonConsent1st PartyStrictly Necessary
eu.patagonia.comOptanonConsentPAW1st PartyStrictly Necessary
eu.patagonia.comOptanonAlertBoxClosedPAW1st PartyStrictly Necessary
paypal.comts_c3rd PartyStrictly Necessary
paypal.comts3rd PartyStrictly Necessary
paypal.comx-cdn3rd PartyStrictly Necessary
www.paypal.comakavpau_ppsd3rd PartyStrictly Necessary
patagonia.comutag_main1st PartyAnalytical & Performance
patagonia.com_gat1st PartyAnalytical & Performance
patagonia.com_gid1st PartyAnalytical & Performance
patagonia.com_gclxxxx1st PartyAnalytical & Performance
patagonia.com_ga1st PartyAnalytical & Performance
patagonia.com_gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx1st PartyAnalytical & Performance
nr-data.netJSESSIONID3rd PartyAnalytical & Performance
eu.patagonia.com_hjIncludedInSample1st PartyAnalytical & Performance
patagonia.com_hjid1st PartyAnalytical & Performance
script.hotjar.com_hjCachedUserAttributes3rd PartyAnalytical & Performance
script.hotjar.com_hjIncludedInSample3rd PartyAnalytical & Performance
patagonia.com_hjTLDTest1st PartyAnalytical & Performance
patagonia.com_hjAbsoluteSessionInProgress1st PartyAnalytical & Performance
patagonia.coms_cc1st PartyAnalytical & Performance
patagonia.coms_fid1st PartyAnalytical & Performance
patagonia.coms_sq1st PartyAnalytical & Performance
patagonia.122.2o7.nets_vi3rd PartyAnalytical & Performance
patagonia.com__cq_uuid1st PartyAnalytical & Performance
patagonia.com__cq_bc1st PartyAnalytical & Performance
eu.patagonia.comcqcid1st PartyAnalytical & Performance
eu.patagonia.com__cqact1st PartyAnalytical & Performance
patagonia.com__cq_seg1st PartyAnalytical & Performance
eu.patagonia.com__cq_dnt1st PartyAnalytical & Performance
cdn.cquotient.com__cqact3rd PartyAnalytical & Performance
p.cquotient.com__cqact3rd PartyAnalytical & Performance
cquotient.comuuid3rd PartyAnalytical & Performance
cquotient.com__cq_seg3rd PartyAnalytical & Performance
patagonia.com_ju_dm1st PartyFunctional
patagonia.com_ju_pn1st PartyFunctional
patagonia.com_ju_dc1st PartyFunctional
eu.patagonia.com_ju_v1st PartyFunctional
analytics.jst.ai__cfduid3rd PartyFunctional
analytics.jst.ai__cflb3rd PartyFunctional
my.jst.ai__cflb3rd PartyFunctional
cdn.jst.ai__cfduid3rd PartyFunctional
my.jst.ai__cfduid3rd PartyFunctional
graphics.jst.ai__cfduid3rd PartyFunctional
my.jst.ai_ju_v3rd PartyFunctional
patagonia.com_ju_dn3rd PartyFunctional
locally.comlg_session_v13rd PartyFunctional
locally.com_ga3rd PartyFunctional
patagonia.locally.comcookietest3rd PartyFunctional
locally.com_gid3rd PartyFunctional
locally.com_gat3rd PartyFunctional
hirehive.com_gid3rd PartyFunctional
hirehive.com_ga3rd PartyFunctional
hirehive.com_gat3rd PartyFunctional
patagonia.hirehive.comARRAffinity3rd PartyFunctional
patagonia.hirehive.comai_user3rd PartyFunctional
patagonia.hirehive.comai_session3rd PartyFunctional
patagonia.hirehive.comView2-100533rd PartyFunctional
patagonia.hirehive.comViewSource2-100533rd PartyFunctional
fitanalytics.com__cfduid3rd PartyFunctional
fitanalytics.comconnect.sid.patagonia3rd PartyFunctional
widget.fitanalytics.comfita.config3rd PartyFunctional
patagonia.comfita.sid.patagonia1st PartyFunctional
patagonia.comweird_get_top_level_domain1st PartyFunctional
eu.patagonia.comdwac_XXXXX1st PartyFunctional
eu.patagonia.comdwanonymous_xxxxxxxx1st PartyFunctional
eu.patagonia.comdw1st PartyFunctional
eu.patagonia.comsid1st PartyFunctional
eu.patagonia.com__anact1st PartyFunctional
google.comNID3rd PartySocial Media & Advertising
atdmt.comAA0033rd PartySocial Media & Advertising
atdmt.comATN3rd PartySocial Media & Advertising
twitter.compersonalization_id3rd PartySocial Media & Advertising
bing.comMUID3rd PartySocial Media & Advertising
patagonia.com_uetsid1st PartySocial Media & Advertising
youtube.comYSC3rd PartySocial Media & Advertising
youtube.comVISITOR_INFO1_LIVE3rd PartySocial Media & Advertising
youtube.comGPS3rd PartySocial Media & Advertising
doubleclick.nettest_cookie3rd PartySocial Media & Advertising
doubleclick.netIDE3rd PartySocial Media & Advertising
What other digital technologies does Patagonia use?

Web Pixels or Beacons: Pixels are extremely small image files that, when loaded by your web browser, cause the browser to make a network request to the party corresponding to the pixel. If that party’s cookies are currently stored in your browser, those cookies will be transmitted with the request. Beacons can be used on web pages for advertising or to confirm the opening of a marketing email. When used in conjunction with cookies for advertising, the cookie controls above can be used to control the purpose for which they are used.

HTML5 Local Storage: HTML5 Local Storage in the browser is different from cookies, but can be used for the same purpose (to identify you). You can control the purpose for which HTML5 Local Storage is used by using the cookie controls outlined above.

Social Network Interaction and Widgets: Social network widgets, buttons, and plug-ins on the Site passively transmit data regarding a social network’s members to that social network. These technologies may allow a social network (such as Twitter or YouTube) to personally identify its members and to know the web pages its members have visited. This is true wherever social network buttons are embedded. If you belong to a social network or use these categories of web services, you should review the privacy policies of those services to understand the nature of the data that they collect and what, if any, options the service offers to control how data is collected and used. If you disable advertising cookies, the passive tracking associated with these buttons will be blocked on our Site.

Contacting us

For questions about this policy or the practices of the Site, you can contact Patagonia at Jollemanhof 11, 1019 GW Amsterdam, The Netherlands or via email at

This document was last updated on July 28, 2020.

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