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Laxaþjóð | A Salmon Nation

Our relationship with nature not only defines our history, it shapes our future, too. Yet beneath the surface of Iceland’s fjords, an industrial fish farming method threatens to destroy one of Europe’s last remaining wildernesses. Laxaþjóð | A Salmon Nation tells the story of a country united by its lands and waters, and the power of a community to protect the wild places and animals that helped forge its identity.

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Patagonia

We’re in business to save our home planet.

What We Do Video Series
What We Do Video Series
What We Do Video Series
Patagonia

Want to see what goes on behind the scenes at Patagonia?

3 min Read
Dear Earth,
Dear Earth,
Dear Earth,
Patagonia

We have a lot to do, but we’re working on it.

3 min Read
A Better Way to Do Business
A Better Way to Do Business
A Better Way to Do Business
Patagonia

A conversation with Vincent Stanley, Patagonia’s director of philosophy and co-author of The Future of the Responsible Company: What We’ve Learned from Patagonia’s First 50 Years.

9 min Read
Remembering Allen Steck
Remembering Allen Steck
Remembering Allen Steck
Patagonia

A life full of great climbs with friends.

8 min Read
Making the Oath
Making the Oath
Making the Oath
Patagonia

Teresa Baker, Pattie Gonia, José González and Gabaccia Moreno bring a new initiative to the outdoor community.

9 min Read
Quality Is an Environmental Issue
Designer Eric Noll reviews patterns for trail running gear. Photo: Kyle Sparks
Quality Is an Environmental Issue
Patagonia

Patagonia’s quality rating system is designed with ecological footprint in mind. Here’s why.

8 min Read
Valley Season
Valley Season
Valley Season
Patagonia

Eliza Earle, Austin Siadak, Drew Smith on the 2019 fall climbing season in Yosemite.

2 min Read
Chasing a Flavor
Chasing a Flavor
Chasing a Flavor
Patagonia & Patagonia Provisions

A yearslong quest to find the right chile.

3 min Read
Our Acknowledgment
Our Acknowledgment
Our Acknowledgment
Patagonia

We’re learning how to become an antiracist company.

2 min Read
Sew-cial Distancing
Sew-cial Distancing
Sew-cial Distancing
Patagonia

Making face masks in the time of COVID-19: when “breathable face fabric” takes on a whole new meaning.

5 min Read
How We Turn Scraps into New Gear
How We Turn Scraps into New Gear
How We Turn Scraps into New Gear
Patagonia

What if we could wear our garbage? That’s the idea behind ReCrafted, our line of clothing made from the scraps of used garments collected at our Worn Wear facility in Reno. It’s premium, Patagonia, upcycled. A second life for products that might not otherwise get one. ReCrafted was created by Kourtney Morgan—the designer behind some…

3 min Read
Where Our Workers Will Be Most Impacted by Climate Change
Where Our Workers Will Be Most Impacted by Climate Change
Where Our Workers Will Be Most Impacted by Climate Change
Patagonia

Hear “climate crisis” and you may picture a skinny polar bear stranded on a fragment of sea ice, bleached coral reefs, burning forests or maybe a world without bees. You’re not wrong: All those things (and more) are sadly unfolding or could be in the coming decades. Even more troubling, however, is that your mental…

6 min Read
How We’re Reducing Our Carbon Footprint
How We’re Reducing Our Carbon Footprint
How We’re Reducing Our Carbon Footprint
Patagonia

Ever since Patagonia had an office (and wasn’t just selling gear out of the back of Yvon’s car), we’ve devoted desk space, our free time and a percentage of our sales to protecting wild nature. From our travels, we knew our land, air and water was in real trouble from short-sighted profiteers. Over the years,…

6 min Read
The Books in the Patagonia Team’s Bags
The Books in the Patagonia Team’s Bags
The Books in the Patagonia Team’s Bags
Patagonia

If your idea of a great summer read is, like a day in the waves, a little escape from it all, this post may not be right for you. Maybe there’s just no escaping the severity of the climate crisis, or maybe we’re just so glad to have time to sit still with any book…

17 min Read
What We’re Doing About Our Plastic Problem
What We’re Doing About Our Plastic Problem
What We’re Doing About Our Plastic Problem
Patagonia

Our home planet has a deeply disturbing and pervasive problem with plastics. In April, a group of researchers studying the deepest part of the ocean—the Mariana Trench—discovered plastic bags and candy wrappers floating nearly seven miles below the surface of the Pacific Ocean. Globally, about 450 million metric tons of plastic are produced every year and 9.5 million tons of…

8 min Read
Stop New Offshore Drilling
Stop New Offshore Drilling
Stop New Offshore Drilling
Patagonia

The Trump administration wants to open almost all of America’s coastline to the oil industry, putting our beaches and oceans at serious risk. Fifty years ago, an offshore rig spilled 100,000 barrels of crude oil into California’s Santa Barbara Channel, creating a 35-mile slick that fouled the wave-rich shoreline from Goleta to Ventura. It should…

3 min Read
Hey, How’s That Lawsuit Against the President Going?
Hey, How’s That Lawsuit Against the President Going?
Hey, How’s That Lawsuit Against the President Going?
Patagonia

Glad you asked … and if you aren’t already aware, in December 2017, President Trump issued a proclamation slashing Utah’s Bears Ears National Monument by 85 percent and Grand Staircase-Escalante National Monument, 100 miles to the west of Bears Ears, by half. In an unprecedented response, we joined a coalition of Native American and grassroots groups…

4 min Read
Doug Peacock’s Fight for That Last Bear: Ben Moon’s “Grizzly Country”
Doug Peacock’s Fight for That Last Bear: Ben Moon’s “Grizzly Country”
Doug Peacock’s Fight for That Last Bear: Ben Moon’s “Grizzly Country”
Patagonia

Is it possible you’re reading this on The Cleanest Line and it’s the first you’re hearing of Doug Peacock? Is that even possible? Well, if so, you’re in for a real treat. In his latest film, Grizzly Country, Ben Moon creates a portrait of Peacock—a man who’s long been willing to put life and limb…

2 min Read
Getting the Snow Industry Excited About Recycled Fabrics
Getting the Snow Industry Excited About Recycled Fabrics
Getting the Snow Industry Excited About Recycled Fabrics
Patagonia

Before we could challenge the snow industry to move to recycled materials, we had to change our thinking, too. There are a number of ways to reduce a garment’s impact, but none more significant than making it out of recycled fabric. Doing so keeps material out of landfills and cuts demand for the petroleum used…

2 min Read
Three Guides for Going B—And Why It Matters
Three Guides for Going B—And Why It Matters
Three Guides for Going B—And Why It Matters
Patagonia

Our company is proud to be part of the growing movement of Certified B Corporations. These companies practice “stakeholder capitalism”: They identify their most deeply held social and environmental values, then abide by them, honoring their responsibilities to their employees, customers, suppliers and communities—as well as to the financial health of their investors. In the…

2 min Read
Remembering Tom Frost
Remembering Tom Frost
Remembering Tom Frost
Patagonia

Patagonia mourns the loss of Tom Frost, Yvon Chouinard’s former climbing and business partner, who passed away Friday morning. Tom, with Yvon, Chuck Pratt and Royal Robbins, made the first ascent of the North America Wall of El Capitan in 1964. He made other notable first ascents with Valley pioneers and others in Yosemite, the…

3 min Read
The Reward Of Risk: Building Confidence In Kids
The Reward Of Risk: Building Confidence In Kids
The Reward Of Risk: Building Confidence In Kids
Patagonia

An excerpt from the book Family Business by Malinda Chouinard and Jennifer Ridgeway.

7 min Read
Helping Hands in the High Desert
Helping Hands in the High Desert
Helping Hands in the High Desert
Patagonia

Doing the Dirty Work with the Oregon Natural Desert Association

4 min Read
All Our Wool Is Now Certified to the Responsible Wool Standard
All Our Wool Is Now Certified to the Responsible Wool Standard
All Our Wool Is Now Certified to the Responsible Wool Standard
Patagonia

In 2015, we made the conscious decision to put a pause on our wool sourcing “until we can assure our customers of a verifiable process that ensures the humane treatment of animals.” We are happy to have accomplished our goal and to update you that as of fall 2018, all of the wool in our…

3 min Read
Baggies Shorts Throughout the Years: Photos
Baggies Shorts Throughout the Years: Photos
Baggies Shorts Throughout the Years: Photos
Patagonia

In the book Unexpected: 30 Years of Patagonia Catalog Photography, long-time contributor and friend to many of us at Patagonia, John Russell, said in an interview, “For me, photography is all about two things, light and relationships.” Beautiful lighting is something you’ll find in any good photo. But it’s not as important to us as…

7 min Read
Alex Megos Sends Perfecto Mundo
Photo: Ken Etzel
Alex Megos Sends Perfecto Mundo
Patagonia

Yesterday, Alex Megos sent one of the most difficult routes in the world, completing the first ascent of Perfecto Mundo (5.15c or 9b+) at the limestone crag of Margalef in Catalunya, Spain. He called it the first hard route of his life. It marked not an apex, but rather a beginning. Which raises a wild…

4 min Read
“Sea of Miracles:” A Short Film by Dan Malloy
Activists have been fighting against the construction of the Kaminoseki nuclear power plant for 35 years. Yamaguchi Prefecture, Japan. Photo: Keiko Nasu
“Sea of Miracles:” A Short Film by Dan Malloy
Patagonia

“After dinner, the round-faced, quirky old professor pulled his necklace out of his shirt,” says Sea of Miracles director, Dan Malloy. “It was a small clay flute shaped like a football. He announced that he would be performing an old Japanese protest song. The room went silent. He closed his eyes and started to play.” The…

3 min Read
It All Adds Up to Nothing: Forging the Micro Puff
It All Adds Up to Nothing: Forging the Micro Puff
It All Adds Up to Nothing: Forging the Micro Puff
Patagonia

At Patagonia, our best ideas come from being in the field. But sometimes simple problems inspire complex solutions. That’s been the case with the development of insulation. Down gets wet and loses its heat-trapping loft, and synthetics never quite achieve the same warmth, lightness or compressibility as down plumes. We’ve tried everything from treated down…

4 min Read
What Happens to Your Gear at the Patagonia Repair Center: Photos
Susan Baker repairs a jacket that might just belong to her daughter, whom she raised skiing in the nearby Sierra. Photo: Ken Etzel
What Happens to Your Gear at the Patagonia Repair Center: Photos
Patagonia

Welcome to Patagonia’s Repair Center, where we’ll do just about anything to keep your gear in play. We love fixing gear that’s been worn into near oblivion by our customers. It means we did our job (build beautiful product for years of hard use) and you did yours (play like hell). In our 40 years…

5 min Read
A Gathering for Diversity, Equity and Inclusion with Teresa Baker
Photo: Eugénie Frerichs
A Gathering for Diversity, Equity and Inclusion with Teresa Baker
Patagonia

Realizing our own shortcomings when it comes to being more inclusive.

6 min Read
Workwear Video Series: Farmer and Agronomist Heather Darby
Dr. Heather Darby harvests corn by hand at Borderview Research Farm. Alburgh, Vermont. Photo: Colin McCarthy
Workwear Video Series: Farmer and Agronomist Heather Darby
Patagonia

As the seventh generation of her family to farm the same land, working from sunup to sundown comes naturally to Heather Darby. The fourth profile in our Workwear series takes a look at the perpetual motion required to be both a research agronomist at the University of Vermont and the backbone of a 200-year-old, certified…

1 min Read
The Fight to Protect the Arctic Refuge Has Just Begun
Members of the Porcupine caribou herd crossing the Hulahula River in the Arctic Refuge. Caribou travel in groups and migrate at different times: Pregnant females, some yearlings and barren cows are the first to travel north toward the coastal plain, followed by males and the rest of the juveniles. Photo: Florian Schulz
The Fight to Protect the Arctic Refuge Has Just Begun
Patagonia

“Americans have voiced overwhelming support for protecting the Arctic Refuge, and the fight is far from over. If we destroy the Arctic Refuge today, we will never get that wild, unspoiled wilderness back.” —Rose Marcario, President and CEO of Patagonia On December 20, Congress passed the tax bill that included a measure authorizing oil leasing…

6 min Read
Why is Unstructured Play Crucial?
Photo: Kyle Sparks
Why is Unstructured Play Crucial?
Patagonia

An excerpt from the book Family Business by Malinda Chouinard and Jennifer Ridgeway.

9 min Read
Partnering with the People Who Make Our Clothing, with Fair Trade Practices
Photo: Keri Oberly
Partnering with the People Who Make Our Clothing, with Fair Trade Practices
Patagonia

We started developing our social responsibility program in the mid-1990s, working side by side with factory partners. In 2001, we became a founding member of the Fair Labor Association, a nonprofit that works to improve working conditions worldwide. With over a decade of close focus on our cut-and-sew factories, in 2011, we moved one link…

9 min Read
The Point is Forever: Protecting the Legendary Punta de Lobos
Photo: Jason Murray
The Point is Forever: Protecting the Legendary Punta de Lobos
Patagonia

Punta de Lobos is awarded World Surfing Reserve status—an all too rare conservation success story.

5 min Read
From Shirt to Dirt: Thoughts on the Patagonia Design Philosophy
Photo: Tim Davis
From Shirt to Dirt: Thoughts on the Patagonia Design Philosophy
Patagonia

Miles Johnson, our senior creative director, oversees the work of all our designers in both technical and sportswear categories, as well as the product development and textile, graphics and color teams. We caught up with Miles recently at the picnic tables outside our child care center to ask him about his life and work and…

7 min Read
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