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Artifishal is a film about people, rivers, and the fight for the future of wild fish and the environment that supports them. It explores wild salmon’s slide toward extinction, threats posed by fish hatcheries and fish farms, and our continued loss of faith in nature.
Protect Wild Fish Open net fish farms are threatening wild salmon and other coastal fish species around the world. Protect wild fish and the species and communities that depend on them. Sign the Petition
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Open net fish farms threaten the survival of wild fish including Atlantic salmon, sea trout and Arctic char but governments are not doing enough to address the problems. Instead the industry is set to expand exponentially in the pristine fjords of Iceland and continues to grow at alarming rates around Norway, Scotland and Ireland.
Screenings Artifishal will be showing in Patagonia stores, film festivals, community events and in theatres. For dates, times and ticket details, check the schedule below
Eat Informed Know where your seafood comes from.
Ask questions, be informed and eat smart.
Do buy wild salmon from truly sustainable fisheries.
Don't buy Atlantic salmon.
They’re either farmed or harvested from imperiled wild stocks.
Do eat the bait.
Go lower on the food chain with smaller fish.
Don’t eat open-ocean, apex-predator fish.
Swordfish, Bluefin tuna, Chilean seabass and other large top-of-the-food-chain fish are vulnerable to overfishing.
Do eat bivalves.
Mussels, oysters and clams improve water quality and provide habitat where they are cultivated.
Don’t eat farmed shrimp from Southeast Asia.
Unregulated industry is damaging wide swaths of critical near-shore habitat.
Meet the Filmmakers
Josh Murphy Director/Producer/Co-writer

Josh Murphy is a director and producer of film and commercials who produced HERE ALONE (winner 2016 Tribeca Audience Award Narrative Feature) and co-produced the 2010 feature THE RIVER WHY and the 2018 feature documentary THE PUSH. He was trained as a natural resource scientist and fisheries biologist and his childhood idol was filmmaker/environmentalist Jacques Cousteau.
Laura Wagner Producer

Laura Wagner’s recent film credits include IT FELT LIKE LOVE (Independent Spirit Award Nomination), TRACKTOWN, EASY LIVING, and MEMORIAL DAY. She is the recipient of the Sundance Institute’s Creative Producing Fellowship and Lab, the San Francisco Film Society’s Kenneth Rainin Foundation Fellowship and Grant, the IFP/Cannes Marché du Film Producer’s Network Fellowship, a Film Independent award, and the Rotterdam Lab Fellowship.
Yvon Chouinard Executive Producer

Yvon Chouinard is a conservationist, outdoorsman and the founder of Patagonia, Inc. In 1985, he instituted Patagonia’s Earth Tax, pledging 1 percent of sales to the preservation of the environment. Chouinard helped co-found the Fair Labor Association, 1% for the Planet, the Textile Exchange, the Conservation Alliance and the Sustainable Apparel Coalition. He is the author or co-author of Climbing Ice, Let My People Go Surfing, The Responsible Company and Simple Fly Fishing. He was executive producer of the 2014 award-winning documentary DamNation.
Collin Kriner Co-writer/Editor

Collin Kriner is a versatile editor whose work spans comedic commercials, documentaries, and dramatic narrative films. In 2015, he and Josh Murphy co-founded the San Francisco-based production company Liars & Thieves!