How Clean Are Your Clothes?
The hidden cost of the clothes we’re buying.
0 CO21760-1820 Industrial Revolution
First use of polyester fibers
US Senate hears testimony on global warming
The rise of fast fashion
First e-commerce clothing websites
World produces $1 trillion worth of clothes
Rana Plaza factory catastrophe
Clothing production reaches a value of $1.8 trillion
CO2e at levels more than 150
times higher than in 1850
Call It a Climate Crisis
Half the carbon emitted by burning fossil fuels was released in the past three decades. Releasing carbon dioxide into the air traps heat in the atmosphere, contributing to climate change.
The Industry Is a Waste, And It’s Getting Worse.
Buy. Use. Throw away. Buy more. Fast, disposable fashion is wasteful by design. Consumers buy 60% more items of clothing and keep them for about half as long as they did 15 years ago.*
*According to a 2016 report by McKinsey & Company that looked at consumer spending and clothing production from 2000 to 2014.
The clothing industry contributes up to 10% of the pollution driving the climate crisis.
Apparel workers are among the lowest-paid laborers in the world.
The Greenwashing Problem
The world’s largest clothing brands hide dirty, irresponsible practices and misuse words like “sustainable,” “green” and “conscious.”
Cut-rate prices, overconsumption and a culture of convenience
pollution, labor abuses and waste.
Together, We Can Change How Clothes Are Made
We’re Recycling Our Way to Lower Emissions
This season, 68% of our fabrics are made with recycled materials. By using recycled content, in one year Patagonia has cut emissions by 20,000 tons of CO₂e, enough to power 2,300 homes for a full year.
We Grow Our Cotton Organically
Since 1996, all of the virgin cotton in our line has been grown organically, without the use of harmful chemicals (and we make clothes with recycled cotton, too). By using organic cotton, we save water and reduce CO₂ emissions by 45% compared to conventional cotton.
We’re Changing How We Grow Food and Fiber
We are investing in and testing ways to improve soil health and reduce greenhouse gas emissions to the atmosphere through Regenerative Organic practices.
Know How Your
Clothes Are Made.
Informed buyers will force the clothing industry to drop their dirty practices. Demand better practices—what you buy is what the industry will become.