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Laxaþjóð | A Salmon Nation

Our relationship with nature not only defines our history, it shapes our future, too. Yet beneath the surface of Iceland’s fjords, an industrial fish farming method threatens to destroy one of Europe’s last remaining wildernesses. Laxaþjóð | A Salmon Nation tells the story of a country united by its lands and waters, and the power of a community to protect the wild places and animals that helped forge its identity.

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Shipping Information

We do our best to process and ship orders within 1-2 business days (Monday-Friday, excluding holidays). We kindly ask that you choose standard shipping where possible to reduce our environmental impact. If you have any questions about your order, you can reach out to our Customer Service team and we will be happy to help.

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Returns

Unsure of the right size? Can’t decide between jackets? Our Customer Service team is here to help—the less unnecessary shipping, the better. We have no time limit on returns and accept both current and past-season products.

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NetPlus® Recycled Fishing Nets

NetPlus® material is made from 100% recycled discarded fishing nets collected from fishing communities in South America.

Why

The ocean is choking in plastic. Globally, 8.8 million tons of mismanaged plastic fills our waters every year, most of it single-use. Discarded fishing nets in the marine environment are one of the most harmful forms of plastic pollution—scientists estimate more than 650,000 marine animals are killed or seriously injured every year after being trapped in fishing gear.

Old, frayed and torn fishing nets are discarded partly because of a lack of end-of-life solutions. Bureo®, a company based in California, is trying to fix this and to provide a responsible alternative to virgin plastics by working directly with local fishers in South America. Through their program, nets are sorted, cleaned and shredded in Chile and then recycled into NetPlus, a 100% fully traceable postconsumer material. This program keeps hundreds of tons of discarded nets out of the ocean each year and provides supplemental income to coastal communities.

For Plastic-Free Oceans

Using recycled raw materials from discarded fishing nets utilizes existing waste, reduces the need for virgin plastic and prevents harmful plastic pollution from entering the world’s oceans.
1,419

Total metric tons of discarded fishing netswe’vehelpedremove from the oceansincewe startedusingBureo’s NetPlus material in 2021.

Where We Are

Since 2014, Patagonia has supported Bureo’s development of NetPlus through Tin Shed Ventures®, Patagonia’s venture capital fund. Today, NetPlus is used in a range of products from Patagonia's hat brims and Down Sweater jackets to Costa sunglasses and Futures surf fins—even Jenga games.

By developing NetPlus® material with Bureo,we have supported the collection and recycling of 1,419 metric tons of discarded fishing netsand kept that plastic out of the ocean.While hatbrims were fairly straightforward, our material developers had to work closely with our supply-chain partners to figure out a way to chemically transform the plastic in the fishing nets into ahigh-quality yarn that can be used in our garments, too. Now we have. This Spring 2024 season, 267 metric tons of nets will be woven into Patagonia clothing

What’s Next

By developing NetPlus® material with Bureo, we have supported the collection and recycling of more than 1,600 metric tons of discarded fishing nets and kept that plastic out of the world’s oceans.

NetPlus® Recycled Fishing Nets
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