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Laxaþjóð | A Salmon Nation

Our relationship with nature not only defines our history, it shapes our future, too. Yet beneath the surface of Iceland’s fjords, an industrial fish farming method threatens to destroy one of Europe’s last remaining wildernesses. Laxaþjóð | A Salmon Nation tells the story of a country united by its lands and waters, and the power of a community to protect the wild places and animals that helped forge its identity.

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Shipping Information

We do our best to process and ship orders within 1-2 business days (Monday-Friday, excluding holidays). We kindly ask that you choose standard shipping where possible to reduce our environmental impact. If you have any questions about your order, you can reach out to our Customer Service team and we will be happy to help.

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Unsure of the right size? Can’t decide between jackets? Our Customer Service team is here to help—the less unnecessary shipping, the better. We have no time limit on returns and accept both current and past-season products.

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Privacy Notice - Business Partners - Patagonia Europe Coöperatief U.A.

In this privacy notice (Notice), references to Patagonia, we, us and our means Patagonia Europe Coöperatief U.A. Our contact details are below.

Who is responsible for processing your data?

Patagonia is responsible for processing the personal data we collect from you as described in this Notice because we determine how and why your personal data is processed. See “Contacting us” below for how to contact us.

Processing of your personal data

What categories of personal data do we collect, for what purposes and on what grounds?

Any information related to a person that can be used to identify them is personal data.

When you file an application to open an account with us, we collect various information, some of which may constitute personal data as defined above: We collect your trading name, company name, VAT number, business registration number, full postal address, telephone number, fax number, owner’s name, owner’s e-mail address, and shipping address(es). We also collect the names, telephone numbers and email addresses of your contact persons, and the names, telephone numbers and email addresses of at least 3 credit references. Finally, we collect bank account data (IBAN/SWIFT/BIC) for purposes of setting up a direct debit payment should your application be approved.

Your personal data will be processed for the purpose of evaluating your application to become a Patagonia authorized dealer. If your application is approved, we will process your personal data for purposes of fulfilling your orders, addressing dealer services queries and related administration, collecting outstanding invoices from you; complying with our legal obligations; operational matters that are connected with the fact that you are a Patagonia authorized dealer.

We will inform you separately in case your personal data will be made subject to so-called automated decision-making.

Our processing is based on our legitimate interests to evaluate your application to become a Patagonia authorized dealer and on the fulfillment of the agreement that we may enter into with you for the sale of our products. If you fail to provide the obligatory data we request from you in the context of your application, the evaluation of your application cannot be completed.

Where does Patagonia obtain my personal data from?

Most of the personal data we process is obtained from you when you file an application to be a Patagonia authorized dealer. We also obtain personal data about you in the course of our business relationship (for example through our computer systems and general correspondence).

Does Patagonia share your personal data with others?

We share personal data as described below.

Our Group Companies

Patagonia employees, including some employees based in the United States, may have access to your personal data. Access rights of those employees are limited and granted only on a need to know basis, depending determined based on their job functions and roles.

Service Providers

We use external service providers which provide us with IT services, hosting services and other services we need to be able to run our business. To the extent that such third parties are data processors, they are contractually bound by Patagonia to only process data in accordance with Patagonia’s instructions and applicable legal requirements.

If required for the purpose of debt collection we will provide your personal data to our outside debt collection agency. Our debt collection agency is acting as an independent controller.

When specifically required by applicable law we can also provide your personal data to regulatory authorities, police, justice department, fiscal authorities and other authorities assigned with investigative powers pursuant to applicable law.

Does Patagonia transfer personal data to countries outside the EEA?

Yes. In addition to employees of the Patagonia Group as described above, we also transfer the personal data we process to countries outside the European Economic Area (the “EEA”, which means all the EU countries plus Iceland, Liechtenstein and Norway) such as for example, when our service providers use staff or equipment based outside the EEA.

All transfers of personal data to Patagonia employees or third parties located outside the EEA will be made subject to legally approved adequacy mechanisms like the EU Model Clauses, or the data importers will be EU-U.S. Privacy Shield-certified.

How long does Patagonia store my personal data?

We retain your personal data for the period that you actively interact with us. You are no longer considered to be actively interacting with us if, for a consecutive period of 5 years, you have not purchased an item from us. After this period, we will retain selected items of your personal data as may be necessary for us to re-assess your application should you re-apply to be an account, and also to the extent that these items need to be retained pursuant to applicable legal requirements. This refers to records like invoices and your payment record.

Your rights

You have the right to request an overview of your personal data processed by Patagonia, object to or restrict its processing and request removal or correction if your data appears incorrect or irrelevant, by making a request to us through our data subject access request portal located at

Please note that if you request the removal of or restrict the processing of some or all of your personal data, we may not be able to meet our contractual obligations with you or carry out some of the purposes described above such as complying with our legal obligations. Consequently, we cannot accommodate a request if that would pre-empt us from fulfilling our legal obligations under applicable law.

Contacting us

If you would like further information or have any questions, we can be reached at:

Patagonia Europe Cooperatief U.A.
Jollemanhof 11 - 1019 GW Amsterdam The Netherlands

or via email at

Changes to this Notice

We may decide to change this Notice. If the change is fundamental or may significantly affect you, we will provide you with the updated Notice in advance of the change actually taking effect. We encourage you to review the contents of this Notice regularly.

This document was last updated on 20 February, 2019.

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