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Business Unusual

Lucidly searching for clams. Yvon Chouinard and Rick Ridgeway on the Kenai Peninsula, Alaska. Spring 1986.
Peter Hackett
At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have—our business, our investments, our voice and our imaginations—to do something about it.

Earth is now our only shareholder.

We’re standing capitalism on its head: The full value of Patagonia is now going to fight the environmental crisis. Our one and only shareholder is our home planet.

Read Yvon’s Letter
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