We often hear from organizations that would like to understand how organization’s actions are doing on our site.

How we calculate Action Works metrics:

Average Total Actions Posted: The average total number of actions that each organization on Patagonia Action Works posted within the date window listed, across all users and including skill-based volunteering.

Average Impressions Through Social Amplification: The average number of impressions organizations who posted social amplifications received on social media including all paid social posts run by Patagonia.

Average Clicks through Social Amplification: The average number of clicks organizations who posted social amplifications received on social media through all paid social posts run by Patagonia.

Average Projects Posted: The average number of projects and calls posted by organizations through the skill-based volunteering tool powered by Catchafire. 

Average Amount Saved: The average estimated amount each organization on Action Works saved by posting Skill-Based Volunteering projects instead of hiring a freelancer. More on how Catchafire creates those estimates can be found here. If this value reads N/A for your organization, this may be due to your Catchafire access being sponsored by a different foundation or funder than Patagonia.

For information on donation metrics, please visit this page. For detailed Skill-Based Volunteering information, please log in to your Catchafire dashboard.