We’re located just north of downtown Denver in the RiNo arts district, a former industrial center for the city’s foundries, factories and pattern shops. Now it’s home to a community of skiers, snowboarders, runners and climbers (some of whom moonlight as our employees), and RiNo’s artists. We’re here to help them gather. Our private rooftop and backyard zones host outdoor movies, live music, workshops, yoga and a place for local nonprofits to hold meetings and events—the things that bridge our time in the mountains.
We’ve been dedicated to preserving Colorado’s natural beauty for future generations since our original store opened in 1995, and we’ll continue to be a center for environmental activism. The retail space (one of our largest, with the most planned events per month) features photos from all over Colorado. It’s also the testing ground for a new rental program that we’re kicking off with our snow gear—because being in the mountains shouldn’t be about consuming more.