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Laxaþjóð | A Salmon Nation

Unsere Beziehung zur Natur definiert nicht nur unsere Geschichte, sondern prägt auch unsere Zukunft. Doch unter der Oberfläche der Fjorde Islands droht eine Methode der industriellen Fischzucht einen der letzten verbliebenen Orte der Wildnis in Europa zu zerstören. „Laxaþjóð | A Salmon Nation“ erzählt die Geschichte von Island, das durch sein Land und seine Gewässer vereint ist. Und von dem Einfluss einer Community, die diesen besonderen Ort und seine wilden Tiere schützen möchte, die entscheidend zu seiner Identität beigetragen haben.

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How We’re Reducing Our Carbon Footprint

Patagonia  /  18.09.2019  /  6 Min. Lesezeit  /  Activism

Much of what we sell is grown, and that’s why we’re investing in regenerative organic agriculture, a set of farming methods that conserves water, restores topsoil and removes carbon from the atmosphere. How much CO2 can “regen ag” really draw down? We’re finding out at family-owned cotton farms like the one where this photo was taken near Madhya Pradesh, India. Photo: Tim Davis

Ever since Patagonia had an office (and wasn’t just selling gear out of the back of Yvon’s car), we’ve devoted desk space, our free time and a percentage of our sales to protecting wild nature. From our travels, we knew our land, air and water was in real trouble from short-sighted profiteers.

Over the years, it also became clear that in speaking up for the trees, rivers, salmon and grizzlies, we were not only fighting for the places (and critters) we love but also for everyone. No place is safe from the overheating atmosphere, and soon the lives we save may be our own. The climate crisis is a human issue.

The science is clear in stating that the primary cause of the climate crisis is an excess of carbon dioxide and other gases that trap heat in the atmosphere, and, honestly, our business is deeply implicated. From petroleum-based polyester threads and fabrics woven on coal-powered machines to waterproofing treatments and shipping clothes in plastic mailbags, we’re enmeshed in carbon emissions. Many of us still drive to work in cars and travel by airplane. It’s a lot to change, but we’re working our tails off to do so. We’ve set an ambitious, but attainable goal to reach carbon neutrality by 2025 across our entire business, including our supply chain.

How We’re Reducing Our Carbon Footprint

OK, maybe it’s not totally green, but it is far less “brown.” This factory in Italy run by the Calamai family produces the recycled wool we use in our recycled wool and Woolyester clothes. Recycling fabric doesn’t eliminate all of the associated greenhouse gas pollution, but it does cut carbon emissions, depending on the fiber, by 44 to 80%. Photo: Jeff Johnson

The supply chain is what textile and other manufacturers use to describe everything from the crops grown to make yarn to the sewing of fabric into garments and the shipping of finished clothes to warehouses, stores and, ultimately, your mailbox. Patagonia’s supply chain accounts for 97% of our carbon emissions.

When we say we’ll be “carbon neutral” (“net zero” is another term you’ll hear), that means that we will eliminate, capture or otherwise mitigate all of the carbon emissions we create, including those from the factories that make our textiles and finished clothing, and the farms that grow our natural fibers. That last part is crucial. There’s a common misperception that much, or most, of our carbon pollution comes from transportation. In fact, 86% of our emissions (all but 11% of the 97%) come from the raw materials we use and their supply chains, which is why we’re so focused on recycling (and more on that in a sec). Our real aim is to become “carbon positive”—meaning we take more carbon out of the atmosphere than we put in, even as our company grows.

It’s a great goal to have, but we haven’t made a lot of noise about it because, well, some of it’s going to be really hard to achieve, and we prefer to talk about stuff we’ve actually done.

How We’re Reducing Our Carbon Footprint

Welcome shade, plus juice for our laptops: Solar panels at our Ventura headquarters are one way we’ve been able to source 100% of our electricity needs in the US from renewable sources. Photo: Tim Davis

So, let’s look closer at what we’re doing to get there.

  • We will use only renewable electricity for our Patagonia retail stores, distribution centers, regional and global offices and headquarters by 2020. As of now, we are at 100% renewable electricity in the US and 76% globally.
  • We will reduce energy use throughout our supply chain, work with suppliers to convert to renewable energy and invest in renewable energy projects to cover the remainder of our carbon footprint. Sometimes, this is as easy as asking a partner to convert. Other times, it’s super-complicated and involves local infrastructure, multiple players and politics.
  • We will use only renewable or recycled materials in our products by 2025. Remember how we said most of our emissions come from virgin materials? This one is big. While using recycled fibers doesn’t eliminate carbon emissions, they do reduce them by 44 to 80% (depending on fiber type). If you factor in everything else that goes into making a garment, the impact reduction is less impressive (10-20% per item), but that’s where we see real potential. Meanwhile, converting to renewable and recycled materials reduces water use and keeps plastic from landfills and the oceans. As of fall 2019, 69% of our line includes recycled material.
How We’re Reducing Our Carbon Footprint

For the price of a high five, we help customers—like these Bulldogs at the University of Georgia—to keep their favorite fleece in play. And keeping clothes out of landfills helps more than you might think. Continuing to use a parka, say, for nine additional months slashes its carbon footprint by a third. Photo: Kern Ducote

  • We will grow our Worn Wear® program and make it a robust business unit that supports various initiatives encouraging reuse, repair and recycling to extend the life of products and reduce their environmental footprint. Even nine months of use reduces the carbon footprint of a garment by 30%.
  • We’re investing in regenerative organic agriculture as a source of raw materials for our apparel and food for Patagonia Provisions. Regenerative is a catch term for a group of farming practices—organic, compost, little or no till, crop rotation, cover crops and intercrops—that have been shown to have lots of benefits, but first and foremost, promote the creation of healthy topsoil. These techniques have also shown promise for drawing more carbon into the soil and storing it better than other farming methods. So we’re testing it out and working with others to develop a Regenerative Organic Certification to help alert people to products that have the potential to not only do less harm, but more good.
  • We will invest in other carbon-capture projects, like reforestation, across the globe.

As a company, there is much more that Patagonia is doing about the climate crisis, including supporting youth climate activists during Climate Week 2019.

In 2018, we changed our mission statement: “We’re in business to save our home planet.” And we’re living this mission in our marketing and communications, and with our documentary films and investments in businesses through Tin Shed Ventures. For example, we’ve invested in Wild Idea Buffalo Company, a ranch in South Dakota whose buffalo are helping restore the Great Plains ecosystem and keep more carbon in the ground. Happily, Wild Idea now supplies the delicious buffalo jerky sold by Patagonia Provisions: a win-win-win.

How We’re Reducing Our Carbon Footprint

Our wetsuit factory. In Yulex® natural rubber, harvested from these Hevea brasiliensis trees in Guatemala, we found a plant-based replacement for neoprene in our wetsuits. A happy accident of weaning ourselves off petroleum and petrochemicals has been discovering ways of making our products that are not only less toxic, but, simply put, more beautiful. Photo: Tim Davis

Since we gave a desk and a check to a grad student working to restore the Ventura River in 1973, we’ve donated more than $105 million to grassroots environmental organizations. Many of them are concentrating their efforts on climate and building resilience. (You can find a group near you to support or volunteer with on Patagonia Action Works, our social network for activists).

The climate crisis is huge, complicated and often overwhelming, so it’s important to see progress—and we do. We’re seeing carbon reductions in our supply chain, and we’re seeing great wins from the activists we support.

When Mark Capelli took that desk in our offices, the Ventura River was so depleted, a few told him his efforts would be futile. Today, it’s not perfect, but it runs yet, and more cleanly, to the Pacific.

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