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Laxaþjóð | A Salmon Nation

Unsere Beziehung zur Natur definiert nicht nur unsere Geschichte, sondern prägt auch unsere Zukunft. Doch unter der Oberfläche der Fjorde Islands droht eine Methode der industriellen Fischzucht einen der letzten verbliebenen Orte der Wildnis in Europa zu zerstören. „Laxaþjóð | A Salmon Nation“ erzählt die Geschichte von Island, das durch sein Land und seine Gewässer vereint ist. Und von dem Einfluss einer Community, die diesen besonderen Ort und seine wilden Tiere schützen möchte, die entscheidend zu seiner Identität beigetragen haben.

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Design Stories

Kyle Sparks
We’ve Been Proven Wrong: Climbing in Our Dress
We’ve Been Proven Wrong: Climbing in Our Dress
We’ve Been Proven Wrong: Climbing in Our Dress
Patagonia

Our challenge from the Spring 2006 catalog has been answered. Becca from Alpenglow Sports in Tahoe City proved us wrong by climbing Sundance (5.10a) in her Morning Glory Dress. You rock Becca! This really made our day. When your travels take you to the Lake Tahoe area, be sure and say hi to the crew…

1 Min. Lesezeit
Product Testing: Capilene Comparison
Product Testing: Capilene Comparison
Product Testing: Capilene Comparison

We test our gear on a variety of levels. Our athletes and ambassadors are responsible for putting the latest designs and fabrics through the paces before we’ll add a new product to our lineup. But just because something reaches our shelves doesn’t mean testing is over. Once a new item shows up in our catalogs,…

3 Min. Lesezeit
Testing Patagonia Gear on a Drive to the Northern California Coast
Testing Patagonia Gear on a Drive to the Northern California Coast
Testing Patagonia Gear on a Drive to the Northern California Coast

We test our gear on a variety of levels. Our athletes and ambassadorsare responsible for putting the latest designs and fabrics through thepaces before we’ll add a new product to our lineup. But just becausesomething reaches our shelves doesn’t mean testing is over. Once a newitem shows up in our catalogs, our Customer Service staff…

4 Min. Lesezeit
Greenie and the Man Truck: A Customer Story
Greenie and the Man Truck: A Customer Story
Greenie and the Man Truck: A Customer Story

Today’s post comes from Matt O’Conner of Boulder, Colorado. Matt’s currently running Franklin Handholds and sells climbing walls for the Eldorado Wall Company. He also keeps his own blog. His letter isn’t the first of its kind – we’ve received many similar stories from customers over the years – but it’s the first we’ve received…

2 Min. Lesezeit
Where Our Wool Comes From
Where Our Wool Comes From
Where Our Wool Comes From

The following report is brought to us by Ken Larussa, from our Reno Distribution Center, home of Patagonia’s Customer Service.  If you’re a long-time customer, chances are good you’ve spoken to Ken at least once.  After hearing about Ken’s trip and seeing his pictures, we’re lucky he came back. Wool. We all know it comes…

5 Min. Lesezeit
What Do You Want in a Wader?
What Do You Want in a Wader?
What Do You Want in a Wader?

Attention fly fishers: Steve Stracqualursi, fly fishing product line director for Patagonia, is looking for feedback to help make our already-awesome waders even better. Visit his weblog WayUpStream and let him know what you’re looking for. [With thanks to The Trout Underground]   

1 Min. Lesezeit
Product Testing: MLC and Overhead Shed
Product Testing: MLC and Overhead Shed
Product Testing: MLC and Overhead Shed

We test our gear on a variety of levels. Our athletes and ambassadors are responsible for putting the latest designs and fabrics through the paces before we’ll add a new product to our lineup. But just because something reaches our shelves doesn’t mean testing is over. Once a new item shows up in our catalogs,…

3 Min. Lesezeit
Elemental Awareness with Element Skateboards
Elemental Awareness with Element Skateboards
Elemental Awareness with Element Skateboards

Friend of The Cleanest Line and periodic commenter, CM, hipped us to a cool program put on by our comrades over at Element Skateboards called Elemental Awareness. "Even though this month is celebrating the bicycle. I felt other non carbon producing forms of transportation need a little spotlight. Skateboarding isn’t just for the kids. Sidewalk…

2 Min. Lesezeit
Product Testing: Vagabond Boots
Product Testing: Vagabond Boots
Product Testing: Vagabond Boots

We test our gear on a variety of levels. Our athletes and ambassadors are responsible for putting the latest designs and fabrics through the paces before we’ll add a new product to our lineup. But just because something reaches our shelves doesn’t mean testing is over. Once a new item shows up in our catalogs,…

3 Min. Lesezeit
Stand Up for Your Favorite
Stand Up for Your Favorite
Stand Up for Your Favorite
localcrew

We’ve been having a conversation here at Patagonia of late; one that comes up often. The conversation is about some of our classic designs, time-tested pieces, old favorites. Some of the questions tossed out there: What do we do with those “classics”? Where have they gone? Should they come back? How do the current designs…

2 Min. Lesezeit
Product Testing Fun with the Freightliner Luggage
Product Testing Fun with the Freightliner Luggage
Product Testing Fun with the Freightliner Luggage

Our infamous Freightliner is currently in the works for a revision.  Over years of long term use, we unfortunately do see some Freightliner products returned for hardware failure such as retractable handle and wheel failure. These occasional failures are good for us in hindsight because it pushes us to make our products better. The luggage…

2 Min. Lesezeit
Product Testing: Baby Capilene
Product Testing: Baby Capilene
Product Testing: Baby Capilene

We test our gear on a variety of levels. Our athletes and ambassadors are responsible for putting the latest designs and fabrics through the paces before we’ll add a new product to our lineup. But just because something reaches our shelves doesn’t mean testing is over. Once a new item shows up in our catalogs,…

4 Min. Lesezeit
If the Shoe Fits…
If the Shoe Fits…
If the Shoe Fits…

Beset with questions by those intrepid customers willing to navigate the murky waters of on-line clothes shopping, our fearless colleague delves into the sometimes-frivolous and often-fickle forum of Fit. Keep an eye out for future Fit Posts. Have something in particular you want fit details on? Leave a comment or send us an e-mail: customer_service@patagonia.com.…

3 Min. Lesezeit
Product Testing: R1, Wool 2, Capilene, and Guide Pants
Product Testing: R1, Wool 2, Capilene, and Guide Pants
Product Testing: R1, Wool 2, Capilene, and Guide Pants

We test our gear on a variety of levels. Our athletes and ambassadors are responsible for putting the latest designs and fabrics through the paces before we’ll add a new product to our lineup. But just because something reaches our shelves doesn’t mean testing is over. Once a new item shows up in our catalogs,…

6 Min. Lesezeit
Product Testing: Wool, Capilene, Soft Shell and 25 years of Skiing Tahoe
Product Testing: Wool, Capilene, Soft Shell and 25 years of Skiing Tahoe
Product Testing: Wool, Capilene, Soft Shell and 25 years of Skiing Tahoe

We test our gear on a variety of levels. Our athletes and ambassadorsare responsible for putting the latest designs and fabrics through thepaces before we’ll add a new product to our lineup. But just becausesomething reaches our shelves doesn’t mean testing is over. Once a newitem shows up in our catalogs, our Customer Service staff…

5 Min. Lesezeit
Product Testing: Ski Wear (Rubicon Puff, Capilene, R1, and Ski Socks)
Product Testing: Ski Wear (Rubicon Puff, Capilene, R1, and Ski Socks)
Product Testing: Ski Wear (Rubicon Puff, Capilene, R1, and Ski Socks)

We test our gear on a variety of levels. Our athletes and ambassadors are responsible for putting the latest designs and fabrics through the paces before we’ll add a new product to our lineup. But just because something reaches our shelves doesn’t mean testing is over. Once a new item shows up in our catalogs,…

5 Min. Lesezeit
Patagonia T-Shirt Art Exhibit
Patagonia T-Shirt Art Exhibit
Patagonia T-Shirt Art Exhibit

If you live in the Los Angeles area, or happen to be passing through, join us at Patagonia Santa Monica on Saturday March 29 from 8-10 pm for an art exhibit by the talented group whose designs grace some of our T-shirts. These professionals – who also work in pen and ink, handprints, oils, paper…

1 Min. Lesezeit
Thoughts on the S08 Line
Thoughts on the S08 Line
Thoughts on the S08 Line

Thank you all for your insight on the Fit of our F07 line. As the dust settles from the Fall 07 Sale, we’re getting started with Spring 2008 offering (you can see the new S08 offering at Patagonia.com). Indeed, it’s an exciting time; this is when we get to see the fruits of the previous…

2 Min. Lesezeit
Product Testing: Light Smoke, Rubicon Pants, Tech Belt, and Wool
Product Testing: Light Smoke, Rubicon Pants, Tech Belt, and Wool
Product Testing: Light Smoke, Rubicon Pants, Tech Belt, and Wool
Jeremy "Crater" Creighton

We test our gear on a variety of levels. Our athletes and ambassadors are responsible for putting the latest designs and fabrics through the paces before we’ll add a new product to our lineup. But just because something reaches our shelves doesn’t mean testing is over. Once a new item shows up in our catalogs,…

5 Min. Lesezeit
“Biomimetics: Design by Nature” in National Geographic
“Biomimetics: Design by Nature” in National Geographic
“Biomimetics: Design by Nature” in National Geographic

For those skeptical business types who wonder why we need toconserve wildlife habitat and diversity, you might be interested in the article Biomimetics: Design by Nature in this month’s National Geographic. It’s about how species living in the natural world around us are increasingly inspiring modern product inventions and innovations. [Could mimicking the lotus leaf…

2 Min. Lesezeit
Up with Down
Up with Down
Up with Down

Because the best down comes from mature geese and because the Eastern Europeans prefer older and larger geese, the best down tends to come from Eastern Europe. The down is harvested and then separated into different grades depending on the quality of down. Hit the jump for more details . . . Down is graded…

4 Min. Lesezeit
Developing Our First Wetsuit—That’s Also Sustainably Made
Developing Our First Wetsuit—That’s Also Sustainably Made
Developing Our First Wetsuit—That’s Also Sustainably Made
Patagonia

Recently there has been a lot of talk in the surf world about “green” wetsuits (1, 2, 3, 4). Most of the claims revolve around the use of neoprene made from limestone rather than petroleum. I asked Todd Copeland, who works on Patagonia’s Fabric Development team, to shed some light on these claims. Many of…

4 Min. Lesezeit
Video Highlights from the T-Shirt Art Show
Video Highlights from the T-Shirt Art Show
Video Highlights from the T-Shirt Art Show

Not long ago we mentioned an art show that was happening at Patagonia Santa Monica. Many of the artists who contributed to the spring 2008 line of Patagonia T-shirts were on hand to show off their own art and talk to folks about the designs they created for our tees. We know geography kept many…

1 Min. Lesezeit
Product Testing: Climbing Lovers’ and Beating the Heat
Product Testing: Climbing Lovers’ and Beating the Heat
Product Testing: Climbing Lovers’ and Beating the Heat
localcrew

We test our gear on a variety of levels. Our athletes and ambassadors are responsible for putting the latest designs and fabrics through the paces before we’ll add a new product to our lineup. But just because something reaches our shelves doesn’t mean testing is over. Once a new item shows up in our catalogs,…

4 Min. Lesezeit
Fast Boy Cycles Owner Ezra Caldwell on Handmade Bikes
Fast Boy Cycles Owner Ezra Caldwell on Handmade Bikes
Fast Boy Cycles Owner Ezra Caldwell on Handmade Bikes

We were walking  around SoHo in New York during Bike to Work week and happened to pass by the Patagonia store. In the window, was the most beautiful bike I’ve ever seen.  We went in, and it turns out the bike was handmade by Ezra Caldwell, a local guy, who happens to be Hillary Nanney’s…

4 Min. Lesezeit
Product Testing: Run Phatty Patty, Run!
Product Testing: Run Phatty Patty, Run!
Product Testing: Run Phatty Patty, Run!

We test our gear on a variety of levels. Our athletes and ambassadors are responsible for putting the latest designs and fabrics through the paces before we’ll add a new product to our lineup. But just because something reaches our shelves doesn’t mean testing is over. Once a new item shows up in our catalogs,…

7 Min. Lesezeit
Product Testing: On Sol Patrol in Africa
Product Testing: On Sol Patrol in Africa
Product Testing: On Sol Patrol in Africa

We test our gear on a variety of levels. Our athletes and ambassadors are responsible for putting the latest designs and fabrics through the paces before we’ll add a new product to our lineup. But just because something reaches our shelves doesn’t mean testing is over. Once a new item shows up in our catalogs,…

5 Min. Lesezeit
One Thru-Hiker, Many Layers: Jacket Technology Through the Years
Photo: Old School
One Thru-Hiker, Many Layers: Jacket Technology Through the Years
Old School

In 1974 a friend and I celebrated our high school graduation by hiking the Pacific Crest Trail from Mexico to Canada. Of course we weren’t suspect of our gear at the time, but looking back I can’t believe how much of it was really ill-suited for the job. Near the top of that list was…

6 Min. Lesezeit
Product Testing: Airius Short-Sleeve, Sageburner Shorts and Capilene LW Endurance Ankle Sock
Product Testing: Airius Short-Sleeve, Sageburner Shorts and Capilene LW Endurance Ankle Sock
Product Testing: Airius Short-Sleeve, Sageburner Shorts and Capilene LW Endurance Ankle Sock
localcrew

We test our gear on a variety of levels. Our athletes and ambassadors are responsible for putting the latest designs and fabrics through the paces before we’ll add a new product to our lineup. But just because something reaches our shelves doesn’t mean testing is over. Once a new item shows up in our catalogs,…

4 Min. Lesezeit
DAS Parka Gets Renamed by Climber Zack Smith: “Defense Against Slicing”
DAS Parka Gets Renamed by Climber Zack Smith: “Defense Against Slicing”
DAS Parka Gets Renamed by Climber Zack Smith: “Defense Against Slicing”

Zack Smith is a ninja, a master of all climbing styles, a bona fide climbing badass, and if you haven’t heard about him, it’s likely because he prefers it that way. From Patagonia, to Pakistan, to every crag within a six-hour drive of his Moab residence, Zack’s been stealthily pushing rock and alpine climbing standards…

4 Min. Lesezeit
Gerry Lopez Shares the History Behind our Cotton Boardshorts
Gerry Lopez Shares the History Behind our Cotton Boardshorts
Gerry Lopez Shares the History Behind our Cotton Boardshorts
Gerry Lopez

Our board shorts line has a new addition with a long history. The Patagonia Organic Cotton Canvas Boardshorts, or Palaka shorts as they were originally known, come with a special heritage in not only the surf world but old Hawaii as well. When I started surfing in the late 1950s, Palaka shorts were one of…

2 Min. Lesezeit
Product Testing: Microburst Jacket, Intercontinental Shorts, and Capilene 2
Product Testing: Microburst Jacket, Intercontinental Shorts, and Capilene 2
Product Testing: Microburst Jacket, Intercontinental Shorts, and Capilene 2

We test our gear on a variety of levels. Our athletes and ambassadors are responsible for putting the latest designs and fabrics through the paces before we’ll add a new product to our lineup. But just because something reaches our shelves doesn’t mean testing is over. Once a new item shows up in our catalogs,…

5 Min. Lesezeit
Product Testing: Summer Surf in Costa Rica
Product Testing: Summer Surf in Costa Rica
Product Testing: Summer Surf in Costa Rica
localcrew

We test our gear on a variety of levels. Our athletes and ambassadors are responsible for putting the latest designs and fabrics through the paces before we’ll add a new product to our lineup. But just because something reaches our shelves doesn’t mean testing is over. Once a new item shows up in our catalogs,…

5 Min. Lesezeit
How to Take Care of Your Waterproof Shell
How to Take Care of Your Waterproof Shell
How to Take Care of Your Waterproof Shell
Old School

Our Customer Service Representatives (CSRs) are our front line of communication with Patagonia fanatics far and wide. The crew here at our Call Center in Reno, NV are at it seven days a week, taking orders, helping with returns, and most importantly, answering the astonishing range of questions our customers fire at us. Like flocks…

7 Min. Lesezeit
Product Testing: Angel’s Landing in a Monsoon
Product Testing: Angel’s Landing in a Monsoon
Product Testing: Angel’s Landing in a Monsoon

We test our gear on a variety of levels. Our athletes and ambassadors are responsible for putting the latest designs and fabrics through the paces before we’ll add a new product to our lineup. But just because something reaches our shelves doesn’t mean testing is over. Once a new item shows up in our catalogs,…

4 Min. Lesezeit
How Much Down Is in Our Jackets
How Much Down Is in Our Jackets
How Much Down Is in Our Jackets
Old School

Our Customer Service Representatives (CSRs) are our front line of communication with Patagonia fanatics far and wide. The crew here at our Call Center in Reno, NV are at it seven days a week, taking orders, helping with returns, and most importantly, answering the astonishing range of questions our customers fire at us. Like flocks…

3 Min. Lesezeit

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