Rose Marcario

Rose Marcario is the former President and CEO of Patagonia, Inc. and Patagonia Works.

Rose Marcario: Our Urgent Gift to the Planet
Rose Marcario: Our Urgent Gift to the Planet
Rose Marcario: Our Urgent Gift to the Planet
Rose Marcario

Based on last year’s irresponsible tax cut, Patagonia will owe less in taxes this year—$10 million less, in fact. Instead of putting the money back into our business, we’re responding by putting $10 million back into the planet. Our home planet needs it more than we do. Our home planet is facing its greatest crisis because…

2 min de lecture
Regenerative Organic Certification Unveiled
Apricot Lane Farms is a certified organic and biodynamic farm that grows and nourishes a wide variety of fruits, vegetables and animals. Moorpark, California. Photo: Keri Oberly
Regenerative Organic Certification Unveiled
Rose Marcario

On Saturday, at Natural Products Expo West, the Regenerative Organic Alliance unveiled our new certification. Here is an excerpt from my speech and make sure to watch our video. In 2012, we started Patagonia Provisions, a food company focused on products sourced in innovative ways that benefit and regenerate the planet. And the more we learn about food,…

3 min de lecture
We Took to the Streets: Environmental + Social Initiatives 2017
Tens of thousands protest the Trump administration’s assault on the environment at the People’s Climate March in Washington, D.C. Photo: Astrid Riecken
We Took to the Streets: Environmental + Social Initiatives 2017
Rose Marcario

This was a big year for activism. And we showed up in a big way. We took to the streets in record numbers. We got the word out with our signs and posts and videos. We flooded the inboxes and voicemails of elected officials at all levels of government. We petitioned, boycotted and divested. We…

4 min de lecture
Organic Standards Stem from the Soil
Organic Standards Stem from the Soil
Organic Standards Stem from the Soil
Rose Marcario

For almost 20 years since the “organic” certification first passed, there has been a debate surrounding growing methods. Some foods are grown in soil, and others are grown hydroponically in large buildings and under lights. There is a reason for both growing methods, but it is important that they be labeled differently. Since the 1920s…

2 min de lecture
Join Us: The Journey to Regenerative Organic Certification
Photo courtesy of KAMUT
Join Us: The Journey to Regenerative Organic Certification
Rose Marcario

Working closely with Rodale Institute, Dr. Bronner’s and other key allies, we created Regenerative Organic Certification to establish a new, high bar for regenerative organic agriculture. The certification is the result of a lively and cooperative effort among a coalition of change-makers, brands, farmers, ranchers, nonprofits and scientists, all with a clear goal: to pave…

4 min de lecture
Rose Marcario: Our Company Policies for Families
Photo: Somira Sao
Rose Marcario: Our Company Policies for Families
Rose Marcario

Patagonia CEO encourages other business leaders to support working families with paid leave and on-site child care.

6 min de lecture
Finding Moral Certainty for Businesses in an Uncertain World
Photo: Kyle Sparks
Finding Moral Certainty for Businesses in an Uncertain World
Rose Marcario

Over the past few months, the business environment has changed dramatically. I’m not talking about trade policy or tax reform, but rather the heightened moral and ethical uncertainty many business leaders now feel at a time when the foundations of our democracy are challenged. New injustices seem to arise almost every day, demanding we speak…

3 min de lecture
Why Businesses are Hungry for a Strong EPA (and a Note on Keystone XL and DAPL)
Photo: Colin McCarthy
Why Businesses are Hungry for a Strong EPA (and a Note on Keystone XL and DAPL)
Rose Marcario

As we were set to publish today’s post arguing that America needs a strong EPA—not only to protect the environment but also for the economy—we were halted by headlines describing President Trump paving the way anew for approval of the Keystone XL and Dakota Access pipelines. This bad news further shows the Trump administration’s willingness…

5 min de lecture
Regenerative Organics: Drawing a Line in the Soil
Illustration: Lake Buckley
Regenerative Organics: Drawing a Line in the Soil
Rose Marcario

In recent years, we’ve seen a boom in production and sales of organic foods worldwide. The global organic food market is expected to grow by 16 percent between 2015 and 2020, a faster rate than conventionally-grown foods. This seems like good news—but in truth, organic farming makes up just a tiny fraction of the global agriculture…

6 min de lecture
Record-breaking Black Friday Sales to Benefit the Planet
Photo: Garrett Grove
Record-breaking Black Friday Sales to Benefit the Planet
Rose Marcario

Last week, when we announced we’d give 100 percent of our global retail and online Black Friday sales directly to grassroots nonprofits working on the frontlines to protect our air, water and soil for future generations, we heard from many of our customers calling it a “fundraiser for the earth.” We’re humbled to report the…

2 min de lecture
100 Percent Today, 1 Percent Every Day
Photo: Garrett Grove
100 Percent Today, 1 Percent Every Day
Rose Marcario

We’re just days from Black Friday, one of the biggest consumer shopping days of the year in America. And as people think generously about family and friends, we also want to help our customers show love to the planet, which badly needs a gift or two (and still gets coal every year). This year Patagonia…

3 min de lecture
Rose Marcario: Business Doesn’t Live in a Vacuum, but in an Interconnected World
Photo: Ira Block
Rose Marcario: Business Doesn’t Live in a Vacuum, but in an Interconnected World
Rose Marcario

“There is no business on a dead planet,” David Brower said in 1986. Business doesn’t live in a vacuum, but in an interconnected world. Any business that has not come to terms with the fact of our interconnectedness to the natural world and our own health and well-being is asleep at the wheel. We need…

3 min de lecture
Rose Marcario: Expanding Our Commitment to Fair Trade
Photo: Tim Davis
Rose Marcario: Expanding Our Commitment to Fair Trade
Rose Marcario

You may be familiar with the “Fair Trade Certified” symbol and its assurance that some of the money spent on a bag of coffee or bar of chocolate goes directly to its producers and stays in their community. Patagonia, in partnership with Fair Trade USA, now makes clothes that provide the same benefit. The program…

4 min de lecture
Kris Tompkins Donates Land to Create Iberá National Park
Photo: Karina Sporring
Kris Tompkins Donates Land to Create Iberá National Park
Rose Marcario

I am writing to announce the donation of 375,000 acres to the Argentine government to create the new Iberá National Park in Argentina, and to ask you to join with me to celebrate Kris Tompkins and her team’s remarkable achievement. Their donation is contiguous to the 1,375,000-acre Iberá Provincial Park, which together now create the…

4 min de lecture
Why Should Employers Care About Families?
Photo: Kyle Sparks
Why Should Employers Care About Families?
Rose Marcario

The poet Maya Angelou said, “When you know better, you do better.” But despite everything we know about the tangible and intangible benefits of taking care of our working families, collectively, we American business leaders provide paid family leave to just 11 percent of U.S. workers. Up to 35 percent of working women in the United States who give…

4 min de lecture
New National Monuments Inspire Visitors and Bolster Communities
Photo: Bob Wick, BLM
New National Monuments Inspire Visitors and Bolster Communities
Rose Marcario

When I first moved to Los Angeles, my friends took me on a camping trip to Joshua Tree National Park. I had never been in a desert landscape and had no idea what to expect. I thought I’d find it boring. But I can only describe that first trip as a spiritual experience. I’d been meditating for years in some…

3 min de lecture
Repair is a Radical Act
Repair is a Radical Act
Repair is a Radical Act
Rose Marcario

This holiday season, I have an early New Year’s resolution for the sake of Planet Earth: let’s all become radical environmentalists. This sounds like a big leap—but it’s not. All you need is a sewing kit and a set of repair instructions. As individual consumers, the single best thing we can do for the planet…

5 min de lecture
Patagonia Opposes TPP
Patagonia Opposes TPP
Patagonia Opposes TPP
Rose Marcario

By Rose Marcario, Patagonia CEO Now that full text of the Trans-Pacific Partnership (TPP) has finally been made public, we can say unequivocally that we oppose it, as it advances the interests of big business at the expense of the environment, workers, consumers, communities and small businesses. This confirms our previous fears (here and here)…

3 min de lecture
Patagonia to Cease Purchasing Wool from Ovis 21
Patagonia to Cease Purchasing Wool from Ovis 21
Patagonia to Cease Purchasing Wool from Ovis 21
Rose Marcario

Dear Friends, We’ve spent the past several days looking deep into our wool supply chain, shocked by the disturbing footage of animal cruelty that came to light last week. Patagonia’s partnership with Ovis 21 has been a source of pride because of the program’s genuine commitment to regenerating the grassland ecosystem, but this work must…

2 min de lecture
TPP? One global business says, “No thanks.”
TPP? One global business says, “No thanks.”
TPP? One global business says, “No thanks.”
Rose Marcario

By Rose Marcario, Patagonia CEO Patagonia opposes the Trans-Pacific Partnership (TPP) trade agreement and Fast Track approval. We stand to gain financially from TPP and the potential duty relief on products made within the region, but the minor potential gains are not worth the social and environmental costs. We have listened closely to the Administration’s…

3 min de lecture
If GMOs Are Safe, Why Not Label Them?
If GMOs Are Safe, Why Not Label Them?
If GMOs Are Safe, Why Not Label Them?
Rose Marcario

When Yvon Chouinard, founder of Patagonia, began writing about GMOs in the early 2000s, he started by asking a reasonable question: “What does a clothing company know about genetic engineering?” The answer, he said: “Not enough.” And neither does anyone else. In the proliferation of GMOs, Yvon saw a serious threat to wildness and biodiversity.…

3 min de lecture
Participating in the Champions of Change for Working Families Event at the White House
Participating in the Champions of Change for Working Families Event at the White House
Participating in the Champions of Change for Working Families Event at the White House
Rose Marcario

It’s an honor to be recognized by President Obama for our commitments to working families. I share this gratitude with Malinda Chouinard, who has always made Patagonia a great place for families, and with Anita Furtaw, who developed an award-winning on-site child development program for our Ventura headquarters 30 years ago, and has run it…

4 min de lecture
Why I’m Joining the People’s Climate March
Why I’m Joining the People’s Climate March
Why I’m Joining the People’s Climate March
Rose Marcario

It is the work of this generation to make clear we reject the status quo—a race toward the destruction of our planet and the wild places we play in and love. We cannot sit idly by while large special interests destroy the planet for profit without regard for our children and grandchildren. We have to…

3 min de lecture
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