In 1968, five friends set out on a 5,000-mile road trip in a white Ford van bound for South America. They packed surfboards, skis, and climbing gear and documented the whole trip on a 16mm Bolex camera. From Ventura, California to a first ascent on Cerro Fitz Roy, with a stop for sand skiing and 31 days in an ice cave in between, Mountain of Storms not only prefigured the modern adventure movie, it serves as the mythological origin story behind the Patagonia name and philosophy, and informed a founding principle that would come to dominate these men’s lives for the next five decades: what’s important isn’t what you accomplished, it’s how you got there.
Protect the ocean so it can protect us
Our future is tied to the ocean. Its shared seas connect us through food, culture and sport. The home of amazing, abundant life, it’s also a powerful climate solution. Yet the practice of bottom trawling threatens to destroy this precious resource—bulldozing our ocean floor, undermining small-scale fisheries and deepening the climate crisis. Let's end this destructive practice, starting with an immediate ban in marine protected areas and inshore zones.
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