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Laxaþjóð | A Salmon Nation

Our relationship with nature not only defines our history, it shapes our future, too. Yet beneath the surface of Iceland’s fjords, an industrial fish farming method threatens to destroy one of Europe’s last remaining wildernesses. Laxaþjóð | A Salmon Nation tells the story of a country united by its lands and waters, and the power of a community to protect the wild places and animals that helped forge its identity.

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We do our best to process and ship orders within 1-2 business days (Monday-Friday, excluding holidays). We kindly ask that you choose standard shipping where possible to reduce our environmental impact. If you have any questions about your order, you can reach out to our Customer Service team and we will be happy to help.

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Action Movies

Our greatest measure of success is impact on the ground. With your help, we’ve halted dams, changed policy and protected millions of acres of wilderness. Here are some highlights.

Preserving Grizzly Habitat
Preserving Grizzly Habitat

Jumbo Glacier Resort’s plan to develop a large ski area in Jumbo/Qat’muk is stopped permanently.

Jumbo Wild
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Monumental Defense
Monumental Defense

This campaign solicited nearly three million comments in favor of preserving Bears Ears National Monument. After its designation as a national monument by President Obama in 2016, this area was slashed by 85 percent in 2017; Patagonia is suing the Trump Administration.

Bears Ears
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Protect Your Point
Protect Your Point

The campaign raised $900,000 for the preservation of Punta de Lobos, now designated a World Surfing Reserve.

The Fisherman's Son
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Means to Explore
Means to Explore

The campaign raised $90,000 for trail infrastructure in Patagonia National Park, which was donated to the Chilean government in 2018.

Mile for Mile
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