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Protect the ocean so it can protect us

Our future is tied to the ocean. Its shared seas connect us through food, culture and sport. The home of amazing, abundant life, it’s also a powerful climate solution. Yet the practice of bottom trawling threatens to destroy this precious resource—bulldozing our ocean floor, undermining small-scale fisheries and deepening the climate crisis. Let's end this destructive practice, starting with an immediate ban in marine protected areas and inshore zones.

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Patagonia Environmental Initiatives 2010 E-Book – Flip Through Our Year-in-Review

 /  August 12, 2010 3 Min Read  /  Our Footprint


Working to protect and restore the natural world can be a dynamic endeavor. To capture the energy that goes into this work, we bring you an enhanced electronic version of our Patagonia Environmental Initiatives 2010 booklet.

View a fireside chat with Patagonia founder and environmentalist-in-chief Yvon Chouinard, accompany world-renowned photographer Florian Schulz as he sheds light on the beauty and struggles of the Arctic, and connect with other activists’ stories through powerful videos and images. Our new e-booklet does all this without sacrificing a forest full of trees.

Come get inspired and learn how you can join the fight.

Launch Patagonia Environmental Initiatives 2010 E-Book

(Please be patient, the initial load time can be slow)

[A wolf carries one of the dozen salmon she caught in less than an hour during the July salmon run. Brooks Falls, Katmai National Park, Alaska. Photo: Paul Stinsa]

Besides all the videos described above, there are a couple other pages in the e-book worth noting. Our interactive grants map lists all of the grassroots enviro groups we assisted in 2010 and provides links to their websites. If you've been looking for a group to support or volunteer with in your area, this map is a great place to start.


The map lists all of our grantees from around the world. Click on United States and Northwest and you'll see…


…a listing of the 2010 grantees from the Northwestern United States. Each of those names links to the group's website.


Our By The Numbers page has a spreadsheet's worth of statistics neatly presented as numbers you can roll over with your mouse. Roll over the right number and you'll learn how many tons of kitchen waste we composted at our Ventura headquarters last year.

As always, we welcome your feedback on how to make our interactive e-books a better experience for you and your friends and family.

Launch Patagonia Environmental Initiatives 2010 E-Book

You can also download a PDF version of our beautiful new print booklet with its many stories and photos about our environmental efforts. In "Leading the Examined Life Is a Pain in the Ass," Yvon tells how Patagonia came by its environmental ethos. We also break down our mission statement, tell about Freedom to Roam, World Trout and bluesign® technologies, and list the more than 400 grassroots groups we aided this year.

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