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Laxaþjóð | A Salmon Nation

Our relationship with nature not only defines our history, it shapes our future, too. Yet beneath the surface of Iceland’s fjords, an industrial fish farming method threatens to destroy one of Europe’s last remaining wildernesses. Laxaþjóð | A Salmon Nation tells the story of a country united by its lands and waters, and the power of a community to protect the wild places and animals that helped forge its identity.

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Trying to Be Responsible – Patagonia Environmental & Social Initiatives 2014

Patagonia  /  August 7, 2014  /  2 Min Read  /  Our Footprint, Activism

Above are some shots from the booklet’s table of contents to give you a taste of what lies within, and below the fold, an easy to digest number-by-number approach (ala Harper’s Index) that quantifies some of our work. If you’d like to dive in deeper, click the booklet at the end of this post and flip through the pages. We hope you enjoy! Photos: (clockwise, top left-right) Eli Steltenpohl, Mikey Schaefer, Lindsay Walker, Tony Clevenger, Ben Knight. Artwork: Amanda Lenz 

ENV14_TOC

We just finished our 2014 Environmental & Social Initiatives booklet and would love to share it with you. In it you’ll find a pretty comprehensive accounting of everything Patagonia did this year to conduct ourselves in an environmentally and socially conscious manner. The booklet includes stories about our efforts as a business and as individuals, and a list of all the environmental groups (770 of them working in 16 countries) we helped to support.

IT ALL ADDS UP
QUANTIFYING SOME OF OUR ENVIRONMENTAL & SOCIAL WORK

61 MILLION: Dollars and in-kind services we’ve donated since tithing program began in 1985

6.6 MILLION: Dollars we donated this fiscal year to fund environmental work

10: Fair Trade Certified™ styles now in the Patagonia line

15 MILLION: Acres of degraded grassland we hope to restore in the Patagonia region of South America, by buying and supporting the purchase of sustainably grazed merino wool

$98,185.11: Amount given to nonprofits this year through our Employee Charity Match program

1,711: Hours this year employees at our Ventura and Reno campuses worked through company’s volunteer program

100: Percentage of Traceable Down (traceable to birds that were never live-plucked, never force-fed) we now use in our down products

7,162: Volunteer hours worked this year through the internship program

136: Number of employees who volunteered this year through our environmental internship program

20 MILLION & CHANGE: Dollars we’ve allocated to invest in environmentally and socially responsible companies

74: Number of activists and employees who received skills training this year at Patagonia’s bi-annual Tools for Grassroots Activists conference

770: Number of environmental groups that received a grant this year

100: Percentage of Patagonia products we take back for recycling

726,404: Single-driver car trip miles avoided this year through our Drive-Less program

100 MILLION: Dollars 1% for the Planet® has donated to nonprofit environmental groups since it was founded in 2002 by Patagonia founder Yvon Chouinard and Craig Mathews

1996: Year we switched to the exclusive use of organically grown cotton


2014 Environmental & Social Initiatives booklet on Issuu. Download the PDF.

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