Passer au contenu principal

Laxaþjóð | A Salmon Nation

Notre relation avec la nature ne définit pas seulement notre histoire, elle façonne aussi notre avenir. Pourtant, sous la surface des fjords islandais, une méthode industrielle d'élevage de poissons menace de détruire l'une des dernières régions sauvages d'Europe. Laxaþjóð | A Salmon Nation raconte l'histoire d'un pays entre terre et mer et le pouvoir d'une communauté pour protéger les lieux et les animaux sauvages qui ont contribué à forger son identité.

En savoir plus

Informations sur la livraison

Nous nous efforçons de traiter et d'expédier les commandes sous 1 à 2 jours ouvrés (du lundi au vendredi, hors jours fériés). Nous vous prions de choisir si possible la livraison standard pour réduire notre impact sur l'environnement. Si vous avez des questions sur votre commande, vous pouvez contacter notre Service client pour plus d'informations.

En savoir plus


Vous n'êtes pas sûr(e) de la taille ? Vous n'arrivez pas à vous décider entre les vestes ? Notre service client est là pour vous aider. Moins il y a d'envois inutiles, mieux c'est. Nous n'avons pas de limite de temps pour les retours et acceptons les produits de la saison en cours et de la saison précédente.

Fonctionnement des retours Commencer votre retour Service clients


Inscrivez-vous pour recevoir des informations sur les produits, les histoires originales, la sensibilisation à l'activisme, les événements et autres.

“Swarm Theory” in National Geographic

 /  6 juil. 2007 2 min de lecture  /  Communauté

Working at Patagonia is not like working at most other companies.There are many reasons, but one is the lack of rigid hierarchical structure. The office doors of upper management are always open (when there are doors), questions are encouraged and the company’s managers rarely issue edicts or micromanage employees. This decentralized system of doing things may go against conventional wisdom, but Patagonia’s system has not only worked, it’s worked pretty well.

There are however plenty of dysfunctional democracies in the world, at every level, so I often take interest in ones that seemto work. For that reason, I found Peter Miller’s article "Swarm Theory"in this month’s National Geographic a great read.

In taking a look at the behavior of different insects and animals, thearticle looks at the some of the necessary ingredients for any group to make the best collective decisions – such as a diversity of ideas,an independent mindedness among members, and the use of an effective mechanism to narrowchoices.

It also subverts a commonly held truth that, to make the rightdecisions, individuals need a groupleader with a plan to coordinate and help them see the big picture.Instead, it concludes, if individuals live simply, follow some simplerules of their own and act on localinformation, the end result will be a well functioning system.

In my experience this often seems to be the case, even if it doesn’t appear so at first glance. When I was in Cambodia, most peoplestill drove motorbikes. For someone visiting the capital of Phnom Penh,the roads seemed like pure chaos. Hordes of Cambodians drove on intersectingstreets mostly without lanes, traffic lights or stop signs. They drove at anyspeed, often on the wrong side of the road, on sidewalks and throughparks. Anywhere was fair game.

Yet the longer I was there, the more I saw that there was a system and that system seemed towork, and worked pretty well. I still saw and heard about accidents,but they were definitely no more common than in the U.S.  My initial theory wasthat everyone drove in a heightened state of alert because at anyminute a motorbike with five family members, including a child on thehandlebars, could plow into you. But the longer I was there, the more Iunderstood the rules of the road…however difficult they were to explain to visitors.

Anyway, I hope you enjoy the article and it makes you think a little about how the swarms around you function!

Nous garantissons tous les produits que nous fabriquons.

Voir la Garantie Ironclad

Nous assumons la responsabilité de notre impact.

Découvrez notre empreinte carbone

Nous soutenons l'activisme de terrain.

Consulter Patagonia Action Works

Nous faisons durer votre équipement.

Consulter Worn Wear

Nous reversons nos bénéfices à la planète.

Lire notre engagement
Recherches fréquentes