We’ve taken the byproducts of food waste, dried beetles and the poop of silkworms (among other things) to create a line of clothing dyed with natural ingredients. Why the alchemy? Because dye is dirty. And even though many of our synthetic dyes use less water, energy and CO2 when compared with conventional processes, we’re always trying to do better. For the Clean Color Collection, we’re experimenting with a line of plant-based dyes, sourced from 96% renewable resources. The colors change and fade over time, but that’s part of what makes these dyes unique.
Plants that yield green dyes are, ironically, incredibly rare. We use dye made from Chinese silkworm excrement—its rich green comes from the insects’ diet of fresh mulberry leaves.
The red powder for this dye is produced from cochineal beetles, which feed on prickly pear cacti. It was once so valuable, Emperor Montezuma levied a special tax on his subjects to be paid in the prized insects.
The rinds of the pomegranate produce a rich yellow brown and were once used to dye leather. Our grey dyes are produced from pomegranate byproducts of food production.
Bitter orange peel is often used as an herbal remedy. We take the production residue and use it to make a rich brown dye.
Palmetto trees can serve as wharf pilings and scrubbing brushes, and the buds are often consumed as hearts of palm. Our palmetto green comes from herbal industry byproducts.